General Sales Manager

New Bern Auto Group; Greenville (NC); On-site; USD 70,000 - 120,000; Full time

Job summary

New Bern Auto Group is seeking a Sales Leader who thrives on the showroom floor, closing deals, and coaching a team to success. You’ll be the player-coach on the floor, collaborating with sales associates to elevate performance while modeling the behaviors that drive customer satisfaction.

You should bring 5+ years in automotive sales, with proven success as a Sales Manager or GSM, and a talent for turning raw potential into top producers through daily feedback, live role-plays, and data-driven

Qualifications

• Leading from the showroom floor and driving daily energy.
• Coaching sales staff with daily one-on-ones and live role-plays.
• Using 30/60/90-day trend tracking to identify skill gaps and adjust strategies.
• Overseeing manufacturer reporting portals and optimizing CRM funnel.

Responsibilities

• Lead on-floor sales and mentor team to hit targets.
• Drive KPI performance and provide real-time feedback.
• Analyze trends to optimize floor tactics and opportunities.
• Coordinate with F&I to maximize profitability and manage inventory.

Skills

Player-coach leadership

Data-driven decisions

Analytical mindset

Coaching and development

Job description

Growing Dealership looking for a Sales Leader who loves being on the showroom floor, taking T.O.s, and actively coaching the team to success. If you are passionate about developing raw talent, we want to talk to you!

What You’ll Do

As our Sales Leader, you will be the engine of our sales floor. You are a player‑coach whose primary goal is elevating the people around you.

• In-the-Trenches Leadership: You will be highly visible on the floor, working deals side‑by‑side with your sales team, engaging directly with customers, and actively driving the daily energy of the showroom.

• Relentless Talent Coaching: Transform potential into high performance. You will conduct daily one‑on‑ones, live role‑play scenarios, and provide real‑time, constructive feedback to continuously elevate the skills of our sales staff.

• Drive the Numbers: Use daily quantitative analysis and 30/60/90‑day trend tracking to pinpoint skill gaps, pivot floor strategies, and maximize opportunities.

• Optimize Operations: Oversee manufacturer reporting portals (including RDR submissions), maximize manufacturer incentives, and streamline the CRM funnel from lead to delivery.

• Maximize Profitability: Work closely with the F&I department and accurately appraise trade‑ins to build a healthy used car inventory and maximize total dealership gross.

What We’re Looking For

• A True Player‑Coach: You love the art of the sale just as much as you love teaching it to others. You are patient, motivating, and know how to get the best out of different personality types.

• Experience: 5+ years of automotive dealership experience, with proven success in a Sales Manager or GSM role.

• Analytical Mindset: You make decisions based on data, not just gut feelings. You know how to read financial trends and adapt quickly.

• Process‑Driven Accountability: You know how to hold a team accountable to KPIs in a supportive, structured way.

Ready to Lead?

If you are ready to step into a leadership role where your floor presence is valued, and your growth is supported, apply today.

To Apply: Please submit your resume and a brief cover letter outlining your coaching philosophy and a specific time you developed a struggling salesperson into a top producer.

EEOC Statement: We provide equal employment opportunity to all qualified persons without regard to race, color, religion, national origin, sex, age or any other consideration prohibited by law. This policy extends to all aspects of employment, including recruitment, hiring, training, promotion, transfer, compensation, benefits and termination.