General Manager - Wilmington, NC Jun 15, 2026

Curtis Media; Wilmington (NC); On-site; USD 90,000 - 140,000; Full time

Job summary

Curtis Media Group seeks a dynamic General Manager to lead our Wilmington, NC radio stations. This role oversees sales leadership, programming strategy, community engagement, and financial performance to drive revenue growth while supporting local programming.

Responsibilities include team leadership, advertiser relations, digital sales growth, and compliance with FCC regulations. The GM will align cross‑department strategies and maintain Curtis Media's strong community presence.

Qualifications

• 5+ years of leadership experience in radio, media, or advertising sales.
• Proven ability to lead a sales team and drive revenue growth.
• Strong understanding of radio programming, promotions, and digital media opportunities.
• Excellent communication and relationship-building skills.
• Knowledge of FCC rules and broadcast compliance preferred.

Responsibilities

• Drive sales and revenue growth across stations serving Wilmington, NC.
• Provide strategic leadership for sales, programming, promotions, and engineering.
• Manage and mentor department managers and staff.
• Ensure FCC compliance, company policies, and industry standards.
• Oversee operations and coordinate across departments to meet company goals.
• Lead and support the sales team in developing local advertising partnerships.
• Drive digital sales through coaching and mentorship.
• Establish revenue goals and monitor progress toward targets.
• Identify new business opportunities and develop creative local advertising solutions.
• Engage with key accounts and community partners.

Skills

Leadership

Revenue growth

Radio programming

Communication

Relationship building

Job description

Curtis Media Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Wilmington, NC, area. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance. This role requires a strong leader who can drive revenue growth, support local programming, develop a sales team, build relationships with advertisers, and maintain the stations’ strong connection to the community.

Key Responsibilities

• Drive sales and revenue growth
• Provide strategic leadership for all station operations including sales, programming, promotions, and engineering
• Manage and mentor department managers and staff
• Ensure compliance with FCC regulations, company policies, and industry standards
• Oversee daily operations and coordinate across departments to achieve company goals
• Lead and support the sales team in developing local advertising partnerships
• Drive digital sales through coaching and mentorship
• Establish revenue goals and ensure consistent progress toward achieving them
• Identify new business opportunities and develop creative advertising solutions for local clients
• Work directly with key accounts and community partners

Community Engagement Responsibilities

• Serve as a visible representative of the stations within the greater Wilmington area
• Develop partnerships with local organizations, businesses, and events.
• Promote the stations’ role as a trusted local voice and community resource.
• Complete outreach activities for EEO.
• Manage station budgets and financial performance.
• Review financial reports and adjust strategy as needed to meet revenue targets.
• Oversee staffing decisions, hiring, training, and performance management.

Qualifications

• 5+ years of leadership experience in radio, media, or advertising sales.
• Proven ability to lead a sales team and drive revenue growth.
• Strong understanding of radio programming, promotions, and digital media opportunities.
• Excellent communication and relationship-building skills.
• Knowledge of FCC rules and broadcast compliance preferred.

Preferred Experience

• Prior experience as a Market Manager, General Manager, or Sales Manager in radio.
• Familiarity with local advertising and community-based media.

Interested applicants please send resume to Katelyn Bullard, Director of Recruitment, at: [e-mail]

Curtis Media Group is an Equal Opportunity Employer.