General Manager - Wilmington, NC

Curtis Media Group; Wilmington (NC); On-site; USD 75,000 - 100,000; Full time

Job summary

Curtis Media Group is looking for a General Manager to oversee its radio stations in Wilmington, NC. The successful candidate will lead operations, drive sales and revenue growth, and foster community relationships. Key responsibilities include managing daily operations, mentoring staff, and ensuring compliance with regulations.

Requirements include 5+ years in leadership roles within radio or media, strong sales skills, and a comprehensive understanding of advertising. Interested applicants should contact Katelyn Bullard at [e-mail].

Qualifications

• 5+ years of leadership experience in radio, media, or advertising sales.
• Proven ability to lead a sales team and drive revenue growth.
• Strong understanding of radio programming, promotions, and digital media.

Responsibilities

• Drive sales and revenue growth for the radio stations.
• Ensure compliance with FCC regulations and company policies.
• Manage station budgets and financial performance.
• Develop partnerships with local organizations and businesses.

Skills

Leadership experience in radio

Communication skills

Sales expertise

Understanding of radio programming

Relationship-building skills

Job description

Curtis Media Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Wilmington, NC area. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance. This role requires a strong leader who can drive revenue growth, support local programming, develop a sales team, build relationships with advertisers, and maintain the stations’ strong connection to the community.

Key Responsibilities

• Drive sales and revenue growth
• Provide strategic leadership for all station operations including sales, programming, promotions, and engineering
• Manage and mentor department managers and staff
• Ensure compliance with FCC regulations, company policies, and industry standards
• Oversee daily operations and coordinate across departments to achieve company goals
• Lead and support the sales team in developing local advertising partnerships
• Drive digital sales through coaching and mentorship
• Establish revenue goals and ensure consistent progress toward achieving them
• Identify new business opportunities and develop creative advertising solutions for local clients
• Work directly with key accounts and community partners

Community Engagement Responsibilities

• Serve as a visible representative of the stations within the greater Wilmington area
• Develop partnerships with local organizations, businesses, and events
• Promote the stations’ role as a trusted local voice and community resource
• Complete outreach activities for EEO

Financial & Administrative Oversight

• Manage station budgets and financial performance
• Review financial reports and adjust strategy as needed to meet revenue targets
• Oversee staffing decisions, hiring, training, and performance management

Qualifications

• 5+ years of leadership experience in radio, media, or advertising sales
• Proven ability to lead a sales team and drive revenue growth
• Strong understanding of radio programming, promotions, and digital media opportunities
• Excellent communication and relationship‑building skills
• Knowledge of FCC rules and broadcast compliance preferred

Preferred Experience

• Prior experience as a Market Manager, General Manager, or Sales Manager in radio
• Familiarity with local advertising and community-based media

Interested applicants please send resume to Katelyn Bullard, Director of Recruitment, at: [e-mail]

Curtis Media Group is an Equal Opportunity Employer.