Community-Focused Radio GM: Lead Sales & Strategy

Curtis Media; Lenoir (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Curtis Media seeks a dynamic General Manager to lead Foothills Radio Group’s Morganton/Lenoir market and the Catawba Valley cluster. You will oversee sales leadership, programming strategy, community engagement, and financial performance.

This role requires a proven leader who can grow revenue, support local programming, build advertiser relationships, and maintain the stations’ strong connection to the community.

Qualifications

• 3+ years of leadership experience in radio, media, or advertising sales.
• Proven ability to lead a sales team and drive revenue growth.
• Strong understanding of radio programming, promotions, and digital media opportunities.
• Excellent communication and relationship-building skills.
• Knowledge of FCC rules and broadcast compliance preferred.

Responsibilities

• Provide strategic leadership for all station operations including sales, programming, promotions, and engineering.
• Manage and mentor department managers and staff to ensure strong team performance.
• Ensure compliance with FCC regulations, company policies, and industry standards.
• Oversee daily operations and coordinate across departments to achieve company goals.
• Lead and support the sales team in developing local advertising partnerships.
• Establish revenue goals and ensure consistent progress toward achieving them.
• Identify new business opportunities and develop creative advertising solutions for local clients.
• Work directly with key accounts and community partners.
• Serve as a visible representative of the stations within the Lenoir and Caldwell County community.
• Develop partnerships with local organizations, businesses, and events.
• Promote the stations’ role as a trusted local voice and community resource.
• Complete outreach activities for EEO.
• Manage station budgets and financial performance.
• Review financial reports and adjust strategy as needed to meet revenue targets.
• Oversee staffing decisions, hiring, training, and performance management.

Skills

Leadership

Sales leadership

Revenue growth

Programming strategy

FCC compliance

Community engagement

Staff mentoring

Relationship building

Job description

Curtis Media seeks a dynamic General Manager to lead Foothills Radio Group’s Morganton/Lenoir market and the Catawba Valley cluster. You will oversee sales leadership, programming strategy, community engagement, and financial performance.

This role requires a proven leader who can grow revenue, support local programming, build advertiser relationships, and maintain the stations’ strong connection to the community.