General Manager, Wholesale – Social Commerce

Platinum Commerce; Beverly Hills (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Platinum Commerce in Beverly Hills, CA is seeking a General Manager, Wholesale – Social Commerce to lead and grow its wholesale social commerce business. This on-site role oversees end-to-end operations for expansion into TikTok Shop, eBay and WhatNot Live Auction sellers, including strategy, pricing, assortment planning, and day-to-day account management.

You will manage P&L, set revenue targets, build and maintain key client relationships, collaborate with marketplaces to onboard sellers, and

Qualifications

• Demonstrated experience in wholesale, marketplace, or e-commerce management, with a track record of driving revenue growth and managing P&L responsibilities.
• Strong commercial and strategic skills in pricing, assortment planning, forecasting, and margin optimization within social commerce or e-commerce.
• Experience leading cross-functional teams and collaborating with operations, marketing, and client services to execute integrated go-to-market plans.
• Knowledge of social commerce platforms and marketplace ecosystems (e.g., TikTok Shop) familiarity with live streaming
• Excellent communication, negotiation, and relationship management skills, with the ability to present insights and recommendations to senior stakeholders and brand partners.
• Strong analytical and problem-solving capabilities, including comfort with data tools, performance dashboards, and KPI-driven decision-making.
• Proven leadership abilities, including coaching, talent development, and fostering an inclusive, high-performance team culture.
• Experience working with consumer brands is a plus

Responsibilities

• Lead end-to-end wholesale social commerce operations, including strategy, pricing, assortment planning, and business development.
• Develop and manage P&L, revenue targets, and client relationships with marketplaces and sellers.
• Provide leadership, coaching, and performance management to team members to ensure sustainable growth.

Skills

Wholesale management

Marketplace management

P&L ownership

Pricing strategy

Assortment planning

Cross-functional leadership

Negotiation

Client relationship management

Data-driven decision making

Job description

Platinum Commerce is a full-service, end-to-end partner that helps brands grow across leading marketplaces such as TikTok Shop, Walmart, eBay, and Target+. The company provides integrated services including fulfillment, live streaming, affiliate management, marketplace management, user-generated content (UGC) creation, and paid advertising. Platinum Commerce focuses on driving sales and brand visibility through data-informed strategies and strong marketplace execution. The team works with a wide range of well-known clients, including Samsung, Vitamix, Pioneer, Aosu, RCA, and Keababies. Applicants can expect a fast-paced, collaborative environment committed to helping brands succeed in social commerce and omnichannel retail.

Role Description

The General Manager, Wholesale – Social Commerce is a full-time, on-site role based in Beverly Hills, CA, responsible for leading and growing Platinum Commerce’s wholesale social commerce business. This role oversees end-to-end operations for our expantion into the wholesale market of TikTok Shop, eBay & WhatNot Live Auction sellers, including strategy, pricing and assortment planning, business development, and day-to-day account management.. Daily responsibilities include managing P&L, setting and tracking revenue targets, building and maintaining key client relationships, working with marketplaces to find and onboard their sellers, and optimizing processes to improve margins and operational efficiency. The role also involves monitoring market trends, evaluating new platform opportunities, and providing leadership, coaching, and performance management to team members to ensure consistent execution and sustainable business growth.

Qualifications

• Demonstrated experience in wholesale, marketplace, or e-commerce management, with a track record of driving revenue growth and managing P&L responsibilities.
• Strong commercial and strategic skills in pricing, assortment planning, forecasting, and margin optimization within social commerce or e-commerce.
• Experience leading cross-functional teams and collaborating with operations, marketing, and client services to execute integrated go-to-market plans.
• Knowledge of social commerce platforms and marketplace ecosystems (e.g., TikTok Shop) familiarity with live streaming
• Excellent communication, negotiation, and relationship management skills, with the ability to present insights and recommendations to senior stakeholders and brand partners.
• Strong analytical and problem-solving capabilities, including comfort with data tools, performance dashboards, and KPI-driven decision-making.
• Proven leadership abilities, including coaching, talent development, and fostering an inclusive, high-performance team culture.
• Experience working with consumer brands is a plus