Business Development Manager - Live Streaming (TikTok Shop)

Platinum Commerce; Beverly Hills (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Platinum Commerce in Beverly Hills seeks a Business Development Manager – Live Streaming (TikTok Shop) to identify, pitch, and onboard brands that can grow through TikTok Shop live streaming, while nurturing long-term client relationships.

Day-to-day tasks include prospecting new partners, conducting needs assessments, developing proposals, and leading sales presentations focused on live streaming and marketplace growth.

Qualifications

• Business development and sales skills, including prospecting, pipeline management, negotiation, and closing new brand partnerships.
• Experience with live streaming, TikTok Shop, social commerce, or influencer/affiliate programs, with the ability to design performance-focused campaigns.
• Marketplace and ecommerce expertise with platforms such as TikTok Shop, Walmart, eBay, or Target+; understanding fulfillment and marketplace operations.
• Strong communication and relationship-building skills, including client-facing presentations and stakeholder management.
• Analytical and strategic thinking to interpret performance data, identify growth opportunities, and optimize campaigns.
• Proficiency with basic productivity and CRM tools (Excel/Sheets, PowerPoint/Slides, Salesforce) and ability to work in a fast-paced environment.
• Prior experience in digital marketing, social media, or brand partnerships is highly beneficial.
• Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent relevant experience.
• Ability to work on-site in Beverly Hills, CA and manage multiple projects and deadlines with ownership and accountability.

Responsibilities

• Prospect new brand partners for TikTok Shop live streaming.
• Conduct needs assessments and develop proposals.
• Lead sales presentations focused on live streaming and marketplace growth.
• Coordinate campaign planning with internal teams for smooth execution.
• Monitor market trends and performance data to provide strategic recommendations to maximize revenue.

Skills

Prospecting

Pipeline management

Negotiation

Closing deals

Live streaming

TikTok Shop

Social commerce

Relationship building

Analytical thinking

CRM tools

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

Excel/Sheets

PowerPoint/Slides

Salesforce

Job description

Company Description Platinum Commerce is a full-service, end-to-end growth partner for brands selling on leading marketplaces such as TikTok Shop, Walmart, eBay, and Target+. The company supports clients with integrated services including fulfillment, live streaming, affiliate management, marketplace management, UGC creation, and paid advertising. Platinum Commerce focuses on performance-driven strategies that help brands scale visibility, sales, and customer engagement across multiple channels. The team collaborates closely with brand partners to create tailored solutions that meet specific business goals. Current clients include well-known brands such as Samsung, Vitamix, Pioneer, Aosu, RCA, and KeaBabies.

Role Description The Business Development Manager – Live Streaming (TikTok Shop) is a full-time, on-site role based in Beverly Hills, CA. This role is responsible for identifying, pitching, and onboarding brands that can grow through TikTok Shop live streaming, while nurturing strong, long-term client relationships. Day-to-day tasks include prospecting new partners, conducting needs assessments, developing proposals, and leading sales presentations focused on live streaming and marketplace growth. The manager will collaborate with internal teams to coordinate campaign planning, optimize live streaming performance, and ensure smooth operational execution for each client. The role also involves monitoring market trends, analyzing performance data, and providing strategic recommendations to maximize revenue and brand exposure on TikTok Shop and other marketplaces.

Qualifications

• Business development and sales skills, including prospecting, pipeline management, negotiation, and closing new brand partnerships.
• Experience with live streaming, TikTok Shop, social commerce, or influencer/affiliate programs, with the ability to design performance-focused campaigns.
• Marketplace and e-commerce expertise, such as working with platforms like TikTok Shop, Walmart, eBay, or Target+, and understanding fulfillment and marketplace operations.
• Strong communication and relationship-building skills, including client-facing presentations, stakeholder management, and cross-functional collaboration.
• Analytical and strategic thinking skills, including the ability to interpret performance data, identify growth opportunities, and optimize campaigns for revenue and ROI.
• Proficiency with basic productivity and CRM tools (e.g., Excel/Sheets, PowerPoint/Slides, Salesforce or similar CRM) and comfort working in a fast-paced environment.
• Prior experience in digital marketing, social media, or brand partnerships is highly beneficial, preferably within consumer products or retail.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent relevant experience.
• Ability to work on-site in Beverly Hills, CA and manage multiple projects and deadlines with a high level of ownership and accountability.