General Manager in Training — Leadership Path

Crunch Fitness by JEM Wellness Brands; Waukesha (WI); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

401(k) Plan

Paid Time Off

Gym membership

Job summary

Crunch Fitness Powered by JEM Wellness Brands is seeking a General Manager in Training to join our leadership team in the Wisconsin market. You will support daily club operations, drive sales and member engagement, and model our values of resilience, service, transformation and excellence.

This role emphasizes hands-on leadership development, coaching, KPI monitoring, staffing, and ensuring a clean, welcoming environment while preparing to lead a future Crunch Fitness location.

Qualifications

• Fitness facility or customer service-oriented management experience.
• Proven ability to execute objectives quickly and manage KPIs effectively.
• CPR/AED certification (or ability to obtain within 30 days of hire).
• Strong communication and leadership skills.
• Understanding of labor control and staffing optimization.

Responsibilities

• Assist in recruiting, hiring, training, and developing high-performing team members to maintain proper staffing levels.
• Lead with JEM’s core values: Resilience, Service, Transformation, Excellence.
• Monitor and scoreboard staff performance to meet or exceed KPI standards.
• Provide ongoing coaching, development plans, and regular staff meetings.
• Lead by example by delivering personal and team performance targets.
• Carry individual production goals (sales, PT, corporate, or growth initiatives).
• Actively contribute to revenue generation and membership growth.
• Lead by example in selling, closing, and conversion.
• Analyze performance metrics and adjust strategies accordingly.
• Support the General Manager in scheduling, labor management, and payroll processing.
• Ensure compliance with Crunch policies, procedures, and service standards.
• Oversee facility cleanliness, equipment maintenance, and inventory management.
• Utilize Crunch-specific tools for communication, documentation, and incident reporting.
• Execute club business plans and growth strategies.
• Drive lead generation and outreach efforts to impact new member sales.
• Support new member acquisition and integration into all services and programs.
• Resolve member service issues promptly and with empathy.
• Assist in managing expense controls, purchasing, and budget adherence.
• Implement recovery plans when financial goals are not met.
• Learn P&L management, labor optimization, and KPI ownership.
• Prepare to transition into new or existing clubs.
• Support presales, grand openings, or turnaround opportunities.
• Act as a market-ready leader for expansion.

Skills

Leadership

Communication

KPI management

Sales

CPR/AED certification

Education

High school diploma or GED

Bachelor's degree in business management or related field preferred

Job description

Crunch Fitness Powered by JEM Wellness Brands is seeking a General Manager in Training to join our leadership team in the Wisconsin market. You will support daily club operations, drive sales and member engagement, and model our values of resilience, service, transformation and excellence.

This role emphasizes hands-on leadership development, coaching, KPI monitoring, staffing, and ensuring a clean, welcoming environment while preparing to lead a future Crunch Fitness location.