General Manager – Greater Richmond Area

JETSET Pilates®; Richmond (VA); On-site; USD 52,000 - 78,000; Full time

Job summary

JETSET Pilates in Richmond, VA seeks a hands-on General Manager to lead studio operations, growth, and people management. The GM will train and supervise staff, drive client acquisition, and ensure the high-quality fitness experience the brand stands for.

The role includes overseeing classes, scheduling, marketing initiatives, and performance metrics while building relationships with local wellness partners and influencers to support ongoing studio success.

Qualifications

• Experience leading a service-oriented studio or gym preferred.
• Ability to analyze performance metrics and drive improvement.
• Strong communication and staff development skills.

Responsibilities

• Oversee day-to-day studio operations and implement company strategies.
• Ensure exceptional customer service and fitness experience per brand standards.
• Run reports on sales, utilization, retention, expenses, and payroll.
• Develop local marketing initiatives to drive client acquisition and exceed goals.
• Respond promptly to client inquiries and concerns.
• Foster relationships with local wellness communities and influencers.
• Create, monitor, and adjust class and staff schedules.
• Oversee hiring of instructors and studio leads; support career growth.
• Drive studio performance on metrics like classes, utilization, and memberships.

Skills

Leadership

Operations management

Customer service

Marketing & growth

Job description

JETSET Pilates General Managers are committed to the growth and development of their team and are passionate about sharing the brand and workout with others. The General Manager is a strong leader who is dedicated to cultivating relationships within the studio, as well as role modeling all of the qualities and attributes of an exceptional instructor.

The General Manager is expected to undergo the JETSET Pilates training program and instruct an average of 8 classes per week. The expectation of the General Manager is that in addition to instructing 8 classes per week on average, they are in the studio during class times for a minimum of 25 classes each week.

The General Manager is a multi-faceted role responsible for all aspects of studio performance, growth, and people management in the studio. They are accountable for ensuring that all areas of the business are fulfilled and are driven by achieving goals and continuing growth.

Duties and Responsibilities

• Work closely with leadership to manage day‑day operations of the studio and implement company‑wide strategies, policies, and procedures
• Ensure the delivery of positive customer service and a fitness experience consistent with the JETSET Pilates service standards
• Run reports and analyze metrics on key performance indicators, including sales, utilization, retention, expenses, and payroll
• Develop and execute local marketing initiatives to drive client acquisition and exceed studio‑specific goals
• Ensure all client inquiries, issues, and concerns receive a positive and timely response
• Foster relationships with the local health, fitness, and wellness communities as well as key influencers and potential corporate partners
• Create, monitor, and maintain class and staff schedules
• Maintain inventory for supplies, retail, and beverages as needed
• Plan and host team meetings and social events.
• Oversee hiring of instructors and studio leads and ensure career growth
• Drive studio performance on metrics like number of classes, utilization, first visits, and memberships