General Manager, Eyewear Retail — Lead & Elevate Service

National Vision; Jacksonville (FL); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

401k with company match

Flex Spending Account

Paid time off & company holidays

Parental leave

Employee eyewear discount

Short- and Long-Term Disability

Life Insurance

College scholarship program

Job summary

Eyeglass World in Jacksonville is seeking a General Manager to lead a high-performing store that delivers value, quality eye care, and clear vision for customers.

You will oversee daily operations, coach a team, manage budgets, and partner with the Doctor to ensure exceptional patient experiences while driving sales. The role offers growth within National Vision's family of brands and a focus on community service.

Qualifications

• 5+ years of retail experience; supervisory experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.
• Optical license required in applicable states.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Communication

Customer service

Sales orientation

Store operations

Optical industry knowledge

Education

Bachelor’s degree or equivalent experience

Job description

Eyeglass World in Jacksonville is seeking a General Manager to lead a high-performing store that delivers value, quality eye care, and clear vision for customers.

You will oversee daily operations, coach a team, manage budgets, and partner with the Doctor to ensure exceptional patient experiences while driving sales. The role offers growth within National Vision's family of brands and a focus on community service.