General Manager E-Commerce Sales & Operations

Shelby American, Inc.; Fort Wayne (IN); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a General Manager for E-Commerce Sales & Operations. This fully remote role focuses on driving online revenue growth and enhancing customer experience within the firearms retail sector. The ideal candidate will lead the development of a comprehensive e-commerce strategy, optimize website functionality, and ensure compliance with industry regulations. With a strong emphasis on data analytics, this position requires a leader who can foster collaboration across teams to maintain market leadership. If you are passionate about e-commerce and the firearms industry, this is an exciting opportunity to make a significant impact.

Qualifications

• 5+ years of experience in e-commerce management, preferably in retail.
• Strong knowledge of e-commerce platforms and digital marketing strategies.
• Proven ability to drive revenue growth and optimize conversion rates.

Responsibilities

• Develop and execute e-commerce strategy to drive sales and brand awareness.
• Ensure high-quality customer experience across all digital touchpoints.
• Monitor KPIs for e-commerce success and provide actionable insights.

Skills

E-Commerce Management

Data Analytics

Digital Marketing

Customer Experience Management

Inventory Management

Leadership

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in E-Commerce

Tools

Magento

WooCommerce

Ship Station

NetSuite

Job description

All Jobs > General Manager E-Commerce Sales & Operations

Fully Remote • Kansas City, Missouri

Full-time

Description

Frontier Justice is a premier firearms retailer and lifestyle brand dedicated to offering the highest quality firearms, accessories, and outdoor gear while upholding our core values of faith, family, and freedom. With a strong brick-and-mortar presence, we are expanding our e-commerce operations to provide an industry-leading online shopping experience.

Position Summary

The General Manager, E-Commerce Sales & Operations, oversees and drives all aspects of Frontier Justice’s online sales and operations. This role focuses on revenue growth, customer experience, inventory management, and logistics. The ideal candidate is a data-driven leader with a passion for e-commerce, firearms retail, and omnichannel strategies.

Key Responsibilities

1. Develop and execute a comprehensive e-commerce strategy to drive sales, increase brand awareness, and improve profitability.
2. Identify new revenue opportunities, including product expansion, partnerships, and promotions.
3. Stay ahead of industry trends, competitive landscape, and e-commerce best practices to maintain Frontier Justice’s market leadership.
4. Own online revenue targets and sales performance, optimizing conversion rates and customer retention.
5. Collaborate with Marketing to oversee digital marketing campaigns ensuring alignment with overall brand strategy.
6. Work with marketing to develop compelling online promotions and content that enhance customer engagement and brand loyalty.
7. Implement A/B testing strategies to refine user experience and increase conversion rates.

Customer Experience & Website Optimization

1. Ensure a seamless, high-quality customer experience across all digital touchpoints, including website, mobile, and customer service.
2. Enhance website functionality, navigation, and checkout process.
3. Monitor customer feedback, reviews, and support requests to continuously improve service levels and satisfaction.
4. Oversee e-commerce inventory management, ensuring accurate stock levels and minimizing out-of-stock situations.
5. Collaborate with purchasing and receiving teams to streamline fulfillment.
6. Manage relationships with third-party technology vendors.

Compliance & Security

1. Ensure compliance with federal, state, and local firearm regulations for online sales and shipping.
2. Work with legal and compliance teams to uphold ATF and other regulatory requirements.
3. Implement best practices for fraud prevention, cybersecurity, and secure payment processing.

Data Analytics & Performance Metrics

1. Develop and track key performance indicators (KPIs) for e-commerce success, including traffic, conversion rates, average order value, and customer lifetime value.
2. Use data analytics tools to generate insights and make data-driven decisions.
3. Provide regular reports to executive leadership with actionable recommendations for growth.

Team Leadership & Cross-Functional Collaboration

1. Foster collaboration between e-commerce, retail, marketing, and fulfillment to ensure a unified brand experience across all sales channels.
2. Provide training and support to internal teams on e-commerce best practices and emerging trends.

Qualifications & Experience

• Bachelor's degree in business, Marketing, E-Commerce, or a related field.
• 5+ years of experience in e-commerce management, preferably in retail or firearms-related industries.
• Strong knowledge of e-commerce platforms (Magento, WooCommerce, Ship Station, etc.), CRM, ERP, and NetSuite analytics tools.
• Experience with SEO, PPC, social media advertising, and digital marketing strategies.
• Understanding firearms industry regulations and online sales compliance is highly preferred.
• Proven ability to drive revenue growth, optimize conversion rates, and manage large product catalogs.
• Strong leadership skills.
• Excellent analytical, problem-solving, and decision-making abilities.
• Passion for the firearms industry, Second Amendment rights, and outdoor lifestyle is a plus.