General Manager - Boutique Fitness

MAX Fitness & Wellness Center HQ; Berkeley Township (NJ); On-site; USD 50,000 - 52,000; Full time

Job summary

MAX Fitness & Wellness in Berkeley, NJ is seeking a General Manager to lead the location's performance, sales, and day-to-day operations. You will coach a team, drive memberships, and ensure an exceptional member experience from first visit through long-term retention.

The role requires hands-on leadership, strong communication, and a passion for health. Compensation includes base salary of $50,000–$52,000 plus bonus and commission after 90 days, with growth opportunities within the national

Qualifications

• 2+ years of leadership or management experience in fitness, retail, hospitality, or sales.
• Strong sales background with proven ability to drive revenue.
• Excellent communication, organizational, and interpersonal skills.
• High energy, positive attitude, and solution-oriented mindset.
• Comfortable leading from the front and being hands-on daily.

Responsibilities

• Lead, coach, and develop a high-performing team of instructors and front desk staff.
• Set clear expectations and hold the team accountable to performance and service standards.
• Manage hiring, onboarding, scheduling, and ongoing training.
• Drive membership sales and enrollment into programs and challenges.
• Oversee daily operations to ensure smooth, efficient center performance.

Skills

Leadership

Sales

Communication

Organizational skills

Interpersonal skills

Job description

About MAX Fitness & Wellness

MAX Fitness & Wellness is more than a gym, we’re a supportive community focused on helping people look and feel their best through expert-led fitness, simple nutrition guidance, and accountability. Our proven system has transformed thousands of lives, and our Hillsborough location is looking for a strong leader to help drive results, culture, and growth.

MAX Fitness & Wellness: Berkeley, NJ

Full Time, In-Person

Position Overview

The General Manager is responsible for the overall performance of the location, including sales, team leadership, member experience, and day-to-day operations. This role is ideal for a motivated leader who thrives in a fast-paced environment, enjoys coaching and developing others, and is driven by both people and performance.

You will serve as the face of the business: leading the team, supporting members, and ensuring the center consistently delivers an exceptional experience.

Key Responsibilities

Leadership & Team Management

• Lead, coach, and develop a high-performing team of instructors and front desk staff
• Set clear expectations and hold the team accountable to performance and service standards
• Manage hiring, onboarding, scheduling, and ongoing training
• Foster a positive, energetic, and professional culture

Sales & Growth

• Drive membership sales and enrollment into programs and challenges
• Lead by example in consultations, follow-ups, and conversions
• Execute local marketing initiatives and community outreach
• Track KPIs and sales performance, adjusting strategies as needed

Operations & Member Experience

• Oversee daily operations to ensure smooth, efficient center performance
• Deliver an exceptional member experience from first visit through long-term retention
• Handle member concerns with professionalism and care
• Ensure facility cleanliness, organization, and brand standards are upheld

Administrative & Reporting

• Manage basic reporting, payroll oversight, and scheduling
• Maintain systems and processes to support consistent results
• Communicate effectively with ownership and corporate support teams

Qualifications

• 2+ years of leadership or management experience (fitness, retail, hospitality, or sales preferred)
• Strong sales background with a proven ability to drive revenue
• Excellent communication, organizational, and interpersonal skills
• High energy, positive attitude, and solution-oriented mindset
• Comfortable leading from the front and being hands-on daily
• Passion for health, fitness, and helping others succeed

Compensation

• $50,000 - $52,000 annual base salary
• Bonus and commission incentives available after 90 days of employment
• Growth opportunity within a results-driven, people-first fitness brand

Why Join MAX Fitness & Wellness?

• Competitive salary with performance-based incentives
• Opportunity to grow within a nationally recognized fitness brand
• Supportive leadership and proven systems
• Meaningful work that makes a real impact on people’s lives