General Manager

Holt Automotive Staffing; Santa Rosa (CA); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary + performance-based bonuses

Supportive ownership with a long-term growth vision

Experienced team of technicians

Opportunity to make a real impact

Job summary

A family-oriented dealer group in California is seeking an experienced Automotive General Manager to lead their new and used car and truck locations. The role involves overseeing dealership operations, inspiring a dedicated team, and ensuring exceptional customer satisfaction. This position offers a competitive salary and performance bonuses, with a focus on strategic leadership in a supportive environment.

Qualifications

• Proven experience as a General Manager or GSM in the automotive industry.
• Strong understanding of used car and truck operations.
• Track record of hitting and exceeding performance targets.

Responsibilities

• Oversee day-to-day dealership operations, including sales and service.
• Lead and inspire a team of sales professionals and technicians.
• Manage inventory, pricing, and gross margins across used vehicle stock.

Skills

Leadership

Communication

Strategic Thinking

Performance Management

Customer Satisfaction

Tools

Dealership Management Systems

Job description

2 days ago Be among the first 25 applicants

Holt Automotive Staffing provided pay range

This range is provided by Holt Automotive Staffing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $180,000.00/yr

Direct message the job poster from Holt Automotive Staffing

Automotive General Manager – New and Used Cars & Trucks

California | Car Dealer Group

Full-Time | Competitive Salary + Performance Bonus

Are you a driven, hands-on automotive leader ready to take full ownership of dealership operations? Our well-established, family-oriented dealer group in California is seeking an experienced General Manager to lead one of our new and used car and truck locations.

This store has a solid reputation, a dedicated team of 12 skilled technicians, and a loyal customer base. We're looking for a strategic thinker who can motivate staff, drive performance, and deliver exceptional customer satisfaction.

What You’ll Be Doing:

• Oversee day-to-day dealership operations, including sales, service, and reconditioning.
• Lead and inspire a team of sales professionals, service advisors, and technicians.
• Manage inventory, pricing, and gross margins across used vehicle stock.
• Set and monitor KPIs across departments to achieve volume, profit, and customer service goals.
• Foster a strong workplace culture of accountability, teamwork, and high performance.
• Ensure compliance with all regulatory requirements and internal policies.

What We’re Looking For:

• Proven experience as a General Manager or GSM in the automotive industry.
• Strong understanding of used car and truck operations (retail, reconditioning, F&I, etc.).
• Exceptional leadership and communication skills.
• Track record of hitting and exceeding performance targets.
• Knowledge of dealership management systems (DMS/CRM) and reporting tools.
• Hands-on, adaptable, and confident in decision-making.

What We Offer:

• Competitive base salary + performance-based bonuses.
• Supportive ownership with a long-term growth vision.
• A team of 12 experienced technicians and excellent service capacity.
• The opportunity to make a real impact in a small but growing group.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management

• Industries

  Retail Motor Vehicles

Referrals increase your chances of interviewing at Holt Automotive Staffing by 2x

Get notified about new General Manager jobs in Santa Rosa, CA.

General Manager | Sonoma County Fairgrounds

Santa Rosa, CA $90,000.00-$100,000.00 2 months ago

Petaluma, CA $65,000.00-$70,000.00 1 week ago

St Helena, CA $62,000.00-$74,000.00 2 months ago

Director, Engineering and Facilities Operations

Santa Rosa, CA $120,000.00-$150,000.00 3 months ago

Director of Guest Experiences, Heritage Brands

Santa Rosa, CA $120,000.00-$160,000.00 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.