General Manager

Burn Boot Camp; Orlando (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

You will operate with an owner mindset, collaborating with HQ support teams to craft strategy and deliver elite results in a fast-paced, high-visibility environment. Grand Opening targeted for early January 2027.

Qualifications

• Leads people and processes with a focus on culture and results.
• Identifies opportunities to improve efficiency and simplify operations.
• Highly organized and detail-oriented leadership skills.
• Strong verbal and written communication abilities.
• Experience opening new locations, markets, or business units.
• Skilled in lead generation, community outreach, and pre-opening campaigns.
• Proven ability to manage payroll, expenses, and financial performance.

Responsibilities

• Oversee gym leadership team, directing strategy and execution.
• Develop people strategy and drive performance.
• Shape operations strategy and ensure flawless daily execution.
• Oversee Blue Carpet Experience and member journey.
• Lead marketing strategy and execution for pre-opening and launch.
• Own financial planning, budgeting, and profitability metrics.
• Drive lead generation, membership sales, and grand opening success.
• Collaborate with HQ teams (HR, Finance, Marketing, Ops) for strategy.

Skills

Leadership

Operations Management

People Management

Franchise Operations

Pre-opening Experience

Sales Leadership

Communication

Project Management

Job description

Our mission at Burn Boot Camp is to inspire, empower, and transform lives through community-based fitness.

We are a dynamic community whose commitment to each other and the mission is one of a kind. We believe hard work is energizing, problem-solving is exciting, and competition is inspiring. Our resourceful, urgent, and innovative attitude creates a fast-paced environment where ideas are encouraged, decision-making is promoted, and saying “yes!” to uncharted territory is an everyday practice.

We aim to inspire, empower, and transform lives through community-based fitness.

POSITION DESCRIPTION

Are you an outperformer who thrives on ownership, accountability, and winning as a team?Do you lead like a business owner—and love the energy, purpose, and impact of fitness? Have you ever wanted to be part of something before it opens — to build culture before the doors do?

If that sounds like you, the General Manager role at Burn Boot Camp Lake Nona, Florida, may be your next big move.

As the senior operational leader of Burn Boot Camp Lake Nona, you are responsible for building this location from the ground up. That means generating leads before doors open, building and training a championship-level team, executing Pop-up Camps, and leading a Grand Opening that sets the bar for what a Burn location can be. You will be fully accountable for performance, culture, and business results from Day 1.

You operate with the mindset of a Franchise Partner, driving results as if the business were your own — while leveraging the full power and resources of Burn Boot Camp Headquarters. You’ll partner closely with HQ support teams including Human Resources, Accounting & Finance, Marketing, Learning & Development, and Operations to build strategy, execute with urgency, and deliver elite results.

This role is for leaders who want autonomy + support, high expectations + high reward — building culture, community, and revenue from the very first day. Grand Opening is targeted for early January 2027.

• Lead Trainer– owns the fitness product, trainer development, and camp execution
• Lead Burn Ambassador– drives front desk operations, membership sales, and the member experience
• Key Childwatch– oversees Childwatch operations, team leadership, and family support

ACCOUNTABILITY

Leadership and management of the gym leadership team

• People strategy and execution
• Operations strategy and execution
• Blue Carpet Experience oversight
• Marketing strategy and execution
• Financial strategy and execution

KEY PERFORMANCE INDICATORS

• Average Unit Members (AUM)
• Gross Overall Revenue (GOR)
• Average Member Revenue (AMR)
• Membership growth and retention
• Retail and Burn Nutrition performance
• Payroll management and labor targets
• Expense management and budget adherence
• Overall gym profitability and financial health

QUALIFICATIONS

Ideal candidate is –

• A leader of people and process
• Able to identify opportunities to improve efficiency and simplify operations
• Highly organized and detail-oriented
• Strong verbal and written communication skills
• Strong interpersonal and leadership skills
• Able to prioritize multiple deliverables and meet deadlines
• Confident in membership sales leadership
• Experienced in financial performance management, including payroll and expense control
• Experienced opening a new location, market, or business unit
• Skilled at lead generation, grassroots community outreach, and pre-sales or pre-opening membership campaigns
• Composed and decisive under the pressure of a compressed pre-opening timeline
• Energized by high-visibility, high-stakes environments

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, or working conditions associated with this position. While this description is intended to accurately reflect the position’s activities and requirements, management reserves the right to modify, add, or remove duties as necessary.