General Manager - Lake Nona, FL

Burn Boot Camp; Lake (MS); On-site; USD 120,000 - 160,000; Full time

Job summary

Burn Boot Camp Lake Nona is seeking a General Manager to build this location from the ground up. You will hire, train, and lead a championship team, generate leads before opening, and oversee grand opening execution with a focus on culture and revenue.

You will work closely with HQ teams to develop strategy, manage operations, payroll, and memberships, while delivering elite results from Day 1 in a high-energy, community-driven fitness brand.

Qualifications

• Experience leading a gym or similar facility.
• Proven track record in pre-opening campaigns.
• Strong leadership and communication abilities.
• Ability to manage payroll and operating expenses.
• Grassroots community outreach experience.

Responsibilities

• Lead gym leadership team and day-to-day operations.
• Drive membership sales, retention, and member experience.
• Oversee pre-opening activities and grand opening events.
• Partner with HQ to implement strategy and standards.
• Manage finances, payroll, and budget adherence.

Skills

People leadership

Operations management

Sales leadership

Strategic planning

Communication skills

Job description

BURN BOOT CAMP CULTURE

Position Description

Our mission at Burn Boot Camp is to inspire, empower, and transform lives through community-based fitness.

We are a dynamic community whose commitment to each other and the mission is one of a kind. We believe hard work is energizing, problem solving is exciting, and competition is inspiring. Our resourceful, urgent, and innovative attitude creates a fast-paced environment where ideas are encouraged, decision making is promoted and saying “yes!” to uncharted territory is an everyday practice.

We aim to inspire, empower, and transform lives through community-based fitness.

Are you an outperformer who thrives on ownership, accountability, and winning as a team?

Do you lead like a business owner—and love the energy, purpose, and impact of fitness? Have you ever wanted to be part of something before it opens — to build culture before the doors do?

If that sounds like you, the General Manager role at Burn Boot Camp Lake Nona may be your next big move.

As the senior operational leader of Burn Boot Camp Lake Nona, you are responsible for building this location from the ground up. That means generating leads before doors open, building and training a championship-level team, executing Pop-up Camps, and leading a Grand Opening that sets the bar for what a Burn location can be. You will be fully accountable for performance, culture, and business results from Day 1.

You operate with the mindset of a Franchise Partner, driving results as if the business were your own — while leveraging the full power and resources of Burn Boot Camp Headquarters. You’ll partner closely with HQ support teams including Human Resources, Accounting & Finance, Marketing, Learning & Development, and Operations to build strategy, execute with urgency, and deliver elite results.

This role is for leaders who want autonomy + support, high expectations + high reward — building culture, community, and revenue from the very first day. Grand Opening is targeted for early January 2027.

Your Leadership Team Includes

Lead Trainer – owns the fitness product, trainer development, and camp execution

Lead Burn Ambassador – drives front desk operations, membership sales, and the member experience

Key Childwatch – oversees Childwatch operations, team leadership, and family support

ACCOUNTABILITY

• Leadership and management of the gym leadership team
• People strategy and execution
• Operations strategy and execution
• Blue Carpet Experience oversight
• Marketing strategy and execution
• Financial strategy and execution

KEY PERFORMANCE INDICATORS

• Average Unit Members (AUM)
• Gross Overall Revenue (GOR)
• Average Member Revenue (AMR)
• Membership growth and retention
• Retail and Burn Nutrition performance
• Payroll management and labor targets
• Expense management and budget adherence
• Overall gym profitability and financial health

Qualifications

• A leader of people and process
• A problem solver
• Able to identify opportunities to improve efficiency and simplify operations
• Highly organized and detail oriented
• Strong verbal and written communication skills
• Strong interpersonal and leadership skills
• Able to prioritize multiple deliverables and meet deadlines
• Confident in membership sales leadership
• Experienced in financial performance management including payroll and expense control
• Experienced opening a new location, market, or business unit
• Skilled at lead generation, grassroots community outreach, and pre-sales or pre-opening membership campaigns
• Composed and decisive under the pressure of a compressed pre-opening timeline
• Energized by high-visibility, high-stakes environments

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, or working conditions associated with this position. While this description is intended to accurately reflect the position’s activities and requirements, management reserves the right to modify, add or remove duties as necessary.