General Manager - Lake Nona, FL

Burn Boot Camp; Orlando (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Burn Boot Camp Lake Nona in Orlando, FL seeks a General Manager to build this location from the ground up, generate leads before doors open, and recruit a championship-level team. You will run day-to-day operations, drive membership sales, and oversee front desk, Childwatch, and trainer development while delivering the brand’s high-energy culture and premier member experience.

This role reports directly to HQ partners; you will create a pre-opening plan, execute Grand Opening events, and manage

Qualifications

• Proven ability to lead people and processes.
• Identify opportunities to improve efficiency and simplify operations.
• Highly organized and detail oriented.
• Strong verbal and written communication skills.
• Strong interpersonal and leadership skills.
• Able to prioritize multiple deliverables and meet deadlines.
• Experienced leading membership sales leadership.
• Experience in payroll and expense control.
• Experienced opening a new location, market, or business unit.
• Skilled at lead generation, grassroots community outreach, and pre-opening campaigns.
• Composed and decisive under the pressure of a compressed pre-opening timeline.
• Energized by high-visibility, high-stakes environments.

Responsibilities

• Lead gym leadership team and foster a high-performance culture.
• Develop people strategy and execute operational plans.
• Drive marketing, sales, and revenue growth for the pre-opening site.
• Oversee Blue Carpet Experience and member journey.
• Manage payroll, expenses, and financial targets.
• Collaborate with HQ teams to set strategy and deliver results.

Skills

Leadership

Operations management

Strategic planning

Communication skills

Sales leadership

Financial management

Open new location

Lead generation

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

General Manager - Lake Nona, FL

Full Time Lake Nona, FL, US

BURN BOOT CAMP CULTURE

Our mission at Burn Boot Camp is to inspire, empower, and transform lives through community-based fitness.

We are a dynamic community whose commitment to each other and the mission is one of a kind. We believe hard work is energizing, problem solving is exciting, and competition is inspiring. Our resourceful, urgent, and innovative attitude creates a fast-paced environment where ideas are encouraged, decision making is promoted and saying “yes!” to uncharted territory is an everyday practice.

We aim to inspire, empower, and transform lives through community-based fitness.

POSITION DESCRIPTION

Are you an outperformer who thrives on ownership, accountability, and winning as a team? Do you lead like a business owner—and love the energy, purpose, and impact of fitness? Have you ever wanted to be part of something before it opens — to build culture before the doors do?

If that sounds like you, the General Manager role at Burn Boot Camp Lake Nona may be your next big move.

As the senior operational leader of Burn Boot Camp Lake Nona, you are responsible for building this location from the ground up. That means generating leads before doors open, building and training a championship-level team, executing Pop-up Camps, and leading a Grand Opening that sets the bar for what a Burn location can be. You will be fully accountable for performance, culture, and business results from Day 1.

You operate with the mindset of a Franchise Partner, driving results as if the business were your own — while leveraging the full power and resources of Burn Boot Camp Headquarters. You’ll partner closely with HQ support teams including Human Resources, Accounting & Finance, Marketing, Learning & Development, and Operations to build strategy, execute with urgency, and deliver elite results.

This role is for leaders who want autonomy + support, high expectations + high reward — building culture, community, and revenue from the very first day. Grand Opening is targeted for early January 2027.

Lead Trainer – owns the fitness product, trainer development, and camp execution

Lead Burn Ambassador – drives front desk operations, membership sales, and the member experience

Key Childwatch – oversees Childwatch operations, team leadership, and family support

ACCOUNTABILITY

• Leadership and management of the gym leadership team
• People strategy and execution
• Operations strategy and execution
• Blue Carpet Experience oversight
• Marketing strategy and execution
• Financial strategy and execution

KEY PERFORMANCE INDICATORS

• Average Unit Members (AUM)
• Gross Overall Revenue (GOR)
• Average Member Revenue (AMR)
• Membership growth and retention
• Retail and Burn Nutrition performance
• Payroll management and labor targets
• Expense management and budget adherence
• Overall gym profitability and financial health

QUALIFICATIONS

Ideal candidate is –

• A leader of people and process
• Able to identify opportunities to improve efficiency and simplify operations
• Highly organized and detail oriented
• Strong verbal and written communication skills
• Strong interpersonal and leadership skills
• Able to prioritize multiple deliverables and meet deadlines
• Confident in membership sales leadership
• Experienced in financial performance management including payroll and expense control
• Experienced opening a new location, market, or business unit
• Skilled at lead generation, grassroots community outreach, and pre-sales or pre-opening membership campaigns
• Composed and decisive under the pressure of a compressed pre-opening timeline
• Energized by high-visibility, high-stakes environments

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, or working conditions associated with this position. While this description is intended to accurately reflect the position’s activities and requirements, management reserves the right to modify, add or remove duties as necessary.