General Manager

BODY20 Cascade; Grand Rapids (MI); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Bonus based on performance

Competitive salary

Employee discounts

Paid time off

Wellness resources

Job summary

A fitness franchise studio is seeking an experienced General Manager to lead operations in Grand Rapids, MI. This role involves driving membership sales, developing a motivated team, and ensuring exceptional member experiences. The ideal candidate has a background in fitness management and a passion for health. The position offers a competitive salary, performance bonuses, and opportunities for career growth.

Qualifications

• 2+ years of management experience in fitness, retail, or customer-facing industry.
• 2+ years of proven sales leadership with ability to exceed goals.
• Entrepreneurial spirit with a results-driven approach.

Responsibilities

• Drive membership sales and conversion through lead management.
• Lead and coach the team on effective sales processes.
• Oversee daily studio operations and ensure member experience.

Skills

Management experience in fitness

Sales leadership experience

Leadership and coaching skills

Excellent communication skills

Organizational skills

Problem-solving abilities

Passion for health and fitness

Tools

CRM software

POS systems

Job description

Benefits:

• Bonus based on performance
• Competitive salary
• Employee discounts
• Paid time off
• Wellness resources

BODY20 Cascade is Hiring a General Manager – Is That You?

We’re looking for a driven, hands‑on leader to take the reins at BODY20 Cascade. As General Manager, you’ll own the studio’s overall performance—leading a high‑performing team, growing revenue and memberships, and ensuring every aspect of the BODY20® experience meets our gold standard.

Compensation:

$50,000–$60,000 base + bonus

Schedule:

Full‑Time (40+ hours/week)

BODY20® is revolutionizing fitness with Electro‑Muscle Stimulation (EMS) technology — offering a full‑body workout in just 20 minutes. We’re on a mission to help people unlock their full potential — and we’re looking for a General Manager to lead our studio team, drive business growth, and deliver an exceptional member experience.

This role is perfect for someone who thrives at the intersection of fitness, business, and leadership.

Sales & Membership Growth

• Personally drive membership sales and conversions through lead management, consultations, and relationship building.
• Achieve and exceed monthly and quarterly sales goals — including membership sales, retail sales, and retention.
• Lead and coach the team on effective sales processes, lead nurturing, and delivering compelling in‑studio experiences.
• Create, manage, and execute local marketing plans, community events, and outreach strategies to drive consistent organic lead flow.
• Develop strategic partnerships with local businesses, wellness providers, and influencers to expand brand reach.

Leadership & Team Development

• Hire, train, develop, and retain a team of Sales Associates and Coaches who embody the BODY20® mission.
• Foster a high‑performance culture that focuses on collaboration, accountability, positivity, and continuous growth.
• Conduct regular team meetings, performance reviews, and ongoing coaching sessions to drive team development and engagement.
• Lead by example in all aspects — from daily lead follow‑up to member engagement to representing the brand locally.

Operations & Studio Management

• Oversee daily studio operations including scheduling, payroll, inventory, member service, equipment management, and facility cleanliness.
• Ensure an exceptional member experience through smooth check‑ins, personalized service, issue resolution, and consistent communication.
• Manage studio P&L performance, budgeting, reporting, and expense control to meet financial goals.
• Maintain compliance with BODY20® operational standards, policies, and studio systems.

Member Experience & Community Building

• Build a thriving studio community by engaging with members, celebrating milestones, and creating a strong sense of belonging.
• Organize and host events, workshops, and local initiatives to strengthen client relationships and enhance brand loyalty.
• Develop referral strategies and loyalty programs to maximize retention and organic growth.

Qualifications:

• 2+ years of management experience in fitness, retail, hospitality, or a customer‑facing industry (Boutique Fitness strongly preferred).
• 2+ years of proven sales leadership experience with a demonstrated ability to hit and exceed goals.
• Strong leadership, coaching, and team development skills.
• Excellent communication, organization, and problem‑solving abilities.
• Passion for health, wellness, fitness, and helping others transform their lives.
• Entrepreneurial spirit with a results‑driven, proactive approach.
• Proficiency in CRM, POS, and studio management software systems (preferred).

What Success Looks Like:

• Consistently meeting or exceeding studio sales, revenue, and retention goals.
• Building a strong, motivated team that delivers an exceptional member experience.
• Creating a vibrant community that members are excited to be a part of.
• Growing the BODY20® brand presence in the local market through grassroots marketing and partnerships.
• Maintaining a high standard of operational excellence across all studio functions.

Why Join BODY20®?

• Competitive base salary + aggressive bonus potential
• Free BODY20® EMS Training Sessions
• Paid Time Off (PTO)
• Benefit options available
• Growth opportunities within a rapidly expanding brand
• Fun, supportive, and empowering company culture
• Chance to make a real impact — on your career, your team, and your community

If you're passionate about fitness, love leadership, and are ready to grow with an innovative brand — apply today!

THIS BODY20® franchised studio is independently owned and operated under license by BODY20 Global USA LLC ("Franchisor"). Your application will go directly to the franchise studio owner, and all hiring decisions will be made by the studio owner or its management. Franchisor does not have any direct or indirect control over the franchised studio's employment practices. All inquiries about employment at this BODY20® franchised studio should be made directly to the studio owner, not to Franchisor.