GenAI Studio Marketing Lead for Creators

Amazon; Culver City (CA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon is seeking a founding Product Marketing Manager for AI Studios to own how the GenAI-enabled content-creation platform is positioned and understood at scale. You will define the narrative, competitive framing, and market brand across Prime Video, MGM Studios, AWS, and the broader creative industry.

You will build the product marketing function from scratch, align with cross-functional teams, and drive awareness and demand for professional creators using animation, live action, and VFX

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience driving execution of large-scale project plans with multiple teams.

Responsibilities

• Own the platform's core positioning and value proposition for the GenAI-enabled creative platform.
• Own competitive differentiation and evolve the story as the market changes.
• Aggregate signals into a coherent marketing strategy and point of view.
• Build a narrative and asset portfolio for distinct audiences and keep it current.
• Drive awareness and demand across internal Amazon teams and external creators.
• Represent the platform in high-stakes rooms with credible framing and visuals.
• Partner with Business Development to shape positioning for customer segments.
• Create scalable mechanisms to multiply impact through partners and teams.
• Collaborate with Product, UX, Engineering, and Creative teams to inform direction.

Skills

Marketing leadership

Data-driven decision making

Excel

Tableau

Go-to-market

Cross-functional collaboration

Stakeholder communication

Tools

Excel

Tableau

Job description

Amazon is seeking a founding Product Marketing Manager for AI Studios to own how the GenAI-enabled content-creation platform is positioned and understood at scale. You will define the narrative, competitive framing, and market brand across Prime Video, MGM Studios, AWS, and the broader creative industry.

You will build the product marketing function from scratch, align with cross-functional teams, and drive awareness and demand for professional creators using animation, live action, and VFX