GenAI-Driven Marketing Automation Architect

Publicis Groupe; Irving (TX); On-site; USD 146,000 - 272,000; Full time

Benefits offered by this job

Flexible time off

Parental leave

Comprehensive health coverage

401(k) plan

Job summary

Epsilon, a Publicis Groupe company, seeks a Campaign Architect to own the technical and strategic deliverables for clients using marketing automation platforms and GenAI-enhanced solutions. You will lead design, development, and governance across Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze and related accelerators, shaping AI-driven standards and mentoring teams.

Role requires hands-on analytics, data management and multi-agent AI integration to deliver

Qualifications

• Bachelor's degree in CS or related field.
• 10+ years of software development and deployment experience.
• 5+ years in an architect role.
• Strong analytics and MarTech knowledge (marketing automation, email marketing, personalization, optimization).
• Experience with marketing automation platform design, implementation, and execution (Adobe Campaign, Salesforce Marketing Cloud, Braze, Iterable, Acoustic).
• Experience with API development and AI model deployment.

Responsibilities

• Lead the design and implementation of marketing automation platform solutions for enterprise-scale projects.
• Provide technical leadership to support delivery managers on multi-year engagements.
• Ensure systems meet business expectations with proper testing and security monitoring.
• Identify and mitigate technical design risks and provide estimates for technical work.
• Lead development resources for middleware, scripting, and integration across platforms.
• Establish and evolve standard processes for development within marketing automation platforms.
• Provide leadership on all technical aspects of marketing automation platforms.
• Assemble work packages with requirements, design and architecture directions.

Skills

Marketing automation

AI integration

Architectural design

JavaScript frameworks

APIs

Project leadership

Education

Bachelor’s degree in computer science

Tools

Adobe Campaign

Salesforce Marketing Cloud

Braze

Adobe Sensei

Job description

Epsilon, a Publicis Groupe company, seeks a Campaign Architect to own the technical and strategic deliverables for clients using marketing automation platforms and GenAI-enhanced solutions. You will lead design, development, and governance across Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze and related accelerators, shaping AI-driven standards and mentoring teams.

Role requires hands-on analytics, data management and multi-agent AI integration to deliver