GenAI-Driven Content & Tech Program Lead

SGS Consulting; Sacramento (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Mattel is seeking a senior program lead to drive a global Content Supply Chain transformation, integrating GenAI across brand workflows and platforms. You will manage end-to-end delivery, from intake to optimization, collaborating with architects, engineers and marketing stakeholders.

The role emphasizes governance, scalable operating models, and change management to maximize business value from AI and content technologies worldwide.

Qualifications

• Bachelor's degree required.
• Experience leading cross-functional programs in marketing/tech.
• Strong understanding of content lifecycle and governance.

Responsibilities

• Define strategic roadmap for content supply chain transformation.
• Scale GenAI capabilities across brand workflows and platforms.
• Lead end-to-end program delivery from concept to launch.
• Collaborate with architects, engineers, data scientists, and marketers.
• Establish governance models and delivery frameworks across global teams.
• Communicate strategy, progress, risks, and outcomes to senior leadership.

Skills

Program Management

Content Supply Chain

GenAI adoption

Cross-functional collaboration

Education

Bachelor's degree

Tools

Adobe Experience Cloud

Workfront

Azure OpenAI

MarTech

Job description

Mattel is seeking a senior program lead to drive a global Content Supply Chain transformation, integrating GenAI across brand workflows and platforms. You will manage end-to-end delivery, from intake to optimization, collaborating with architects, engineers and marketing stakeholders.

The role emphasizes governance, scalable operating models, and change management to maximize business value from AI and content technologies worldwide.