Gaming PR Lead — NA & UK Media Relations

Hoyoverse; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

HoYoverse seeks a PR Manager to lead media communications for Genshin Impact, build press relationships, track coverage, and support major events while collaborating with our global team.

This role suits an experienced games journalist with editorial background, capable of drafting press materials, managing inquiries, and coordinating across time zones for events like GDC and Gamescom. Remote-friendly for US/UK-based candidates.

Qualifications

• 3–5+ years in games journalism in editorial roles (editor, senior editor, or equivalent).
• 1–2+ years in PR, communications, or agency work.
• Established relationships with games media in North America and/or the UK.
• Strong written and verbal English; able to draft press materials and pitch stories.

Responsibilities

• Handle media communications for Genshin Impact with supervision from Senior PR Manager.
• Maintain up-to-date press lists and field journalist inquiries.
• Track media coverage and report on updates using Meltwater.
• Analyze gaming media trends and current industry topics.
• Assist with logistics and on-site PR reception for events like GDC and Gamescom.
• Ensure consistent company messaging with media, influencers, and industry contacts.
• Handle admin PR tasks (NDAs, invoices, etc.).
• Organize yearly PR mailer, identify partner agencies, and manage budget.

Skills

Games journalism

Editorial experience

Media relations

Press drafting

English writing

Time management

Event support

Tools

Meltwater

Job description

HoYoverse seeks a PR Manager to lead media communications for Genshin Impact, build press relationships, track coverage, and support major events while collaborating with our global team.

This role suits an experienced games journalist with editorial background, capable of drafting press materials, managing inquiries, and coordinating across time zones for events like GDC and Gamescom. Remote-friendly for US/UK-based candidates.