Global BD - Social Platform Partnerships

Hoyoverse; Northern (KY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Healthcare premiums for you and depend

Paid time off

401K plan

Life and disability insurance

Team-building activities

Job summary

HoYoverse is seeking a Global BD professional to lead partnerships with major social platforms. You will identify opportunities, craft joint initiatives, and manage the full lifecycle from pitch to post-launch review.

The role emphasizes collaboration with marketing, community, and product teams to drive gaming IP engagement. You will build relationships with platform stakeholders, stay ahead of platform trends, and help shape strategic alliances with partners like Discord, YouTube, and Twitch.

Qualifications

• 3 to 5 years of experience at a global social or community platform in a BD, partnerships, or strategic alliances role.
• Strong understanding of platform partnerships, deal structures, and internal decision processes.
• Track record of executing strategic partnerships delivering measurable results.
• Experience with gaming, entertainment, or digital content partners is preferred.

Responsibilities

• Develop and execute partnership strategies with global social and community platforms.
• Identify collaboration opportunities from co-marketing, product integrations or creator programs.
• Be the go-to expert on how social platforms work: models, policies, distribution, monetization.
• Own the full deal lifecycle from identifying opportunities to pitch, negotiate, and post-launch review.
• Build and maintain relationships with platform product managers and decision-makers.
• Monitor ecosystem trends and new platforms to spot strategic opportunities for our IPs.
• Collaborate with internal marketing, community, and product teams to align activations with campaigns.

Skills

Global partnerships

Business development

Partnerships management

Negotiation

Job description

Global BD - Social Platform Partnerships

Location

United States

Employment Type

Full time

Location Type

Remote

Department

Marketing, Community & Business Development

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies.
In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
When you apply to a position with HoYoverse, we will process your personal data. To learn more, please review our comprehensive Global Applicant and Candidate Privacy Policy .

Develop and execute partnership strategies with global social and community platforms (e.g., Discord, TikTok, YouTube, Twitch, Reddit, X/Twitter, Snapchat, LINE, etc.)

Identify collaboration opportunities by leveraging your platform-side expertise, whether that's co-marketing campaigns, product integrations, or creator programs

Be the go-to person on how social platforms actually work: their partnership models, content policies, distribution mechanics, and monetization structures

Own the full deal lifecycle, from identifying the right opportunity and building the pitch, all the way through negotiation, execution, and post-launch review

Build and maintain strong relationships with the platforms' product managers, partnership managers, and key decision-makers

Stay on top of platform ecosystem trends, new feature rollouts, and emerging platforms to spot strategic opportunities for our game IPs

Work closely with internal marketing, community, and product teams to make sure partnership activations fit into broader campaign goals

What we're looking for:

3 to 5 years of experience working at a global social or community platform in a BD, partnerships, or strategic alliances role

A solid understanding of how platform partnerships are structured, how deals get done, and how decisions are made internally on the platform side

A track record of putting together and executing strategic partnerships that delivered real, measurable results

Experience working with gaming, entertainment, or digital content partners (preferred)

Ability to juggle multiple deals at different stages without dropping the ball

Strong presentation, negotiation, and communication skills

Self-motivated, organized, and a team player

Passion for gaming, especially in the ACG space

The base pay range for this position is $150,000 to $180,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate. Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as:

100% employer-paid healthcare premiums for you and your dependents

Generous paid time off

401K / RRSP plan

Employer-paid life and disability insurance

Team-building activities throughout the year

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.