GA4 & Personalization Web Analytics Expert

Colgate-Palmolive; Piscataway Township (NJ); On-site; USD 94,000 - 137,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid parental leave

401(k) retirement plan with company matching

Minimum of 15 vacation/PTO days

13 paid holidays

Job summary

Colgate-Palmolive is seeking a web analytics & personalization developer in Piscataway, NJ. This role will support the company’s data strategy through the analysis of web traffic and user experiences. Key responsibilities include analytics implementation, tag development, and KPI management. Candidates should have a bachelor's degree in a related field and 3+ years of web analytics experience. Competitive salary and comprehensive benefits including bonuses and retirement plan are offered.

Qualifications

• 3+ years of web analytics experience in a digital marketing environment.
• 3+ years of experience with web analytics process design and implementation.
• Proven track record of managing complex tagging strategies.

Responsibilities

• Lead the end-to-end tagging process using Google Tag Manager.
• Conduct regular tagging audits and data integrity checks.
• Design and maintain automated dashboards to track website KPIs.
• Implement and support A/B testing using Adobe Target.

Skills

Expert knowledge of Google Analytics

Expert knowledge of Google Tag Manager

JavaScript

HTML

CSS

jQuery

SAS/SQL

Education

Bachelor’s degree in computer science, information technology, engineering, or equivalent

Job description

Colgate-Palmolive is seeking a web analytics & personalization developer in Piscataway, NJ. This role will support the company’s data strategy through the analysis of web traffic and user experiences. Key responsibilities include analytics implementation, tag development, and KPI management. Candidates should have a bachelor's degree in a related field and 3+ years of web analytics experience. Competitive salary and comprehensive benefits including bonuses and retirement plan are offered.