Web Analytics & Personalization Developer

Colgate-Palmolive; Piscataway Township (NJ); On-site; USD 94,000 - 137,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid parental leave

401(k) retirement plan with company matching

Minimum of 15 vacation/PTO days

13 paid holidays

Job summary

Colgate-Palmolive is seeking a web analytics & personalization developer in Piscataway, NJ. This role will support the company’s data strategy through the analysis of web traffic and user experiences. Key responsibilities include analytics implementation, tag development, and KPI management. Candidates should have a bachelor's degree in a related field and 3+ years of web analytics experience. Competitive salary and comprehensive benefits including bonuses and retirement plan are offered.

Qualifications

• 3+ years of web analytics experience in a digital marketing environment.
• 3+ years of experience with web analytics process design and implementation.
• Proven track record of managing complex tagging strategies.

Responsibilities

• Lead the end-to-end tagging process using Google Tag Manager.
• Conduct regular tagging audits and data integrity checks.
• Design and maintain automated dashboards to track website KPIs.
• Implement and support A/B testing using Adobe Target.

Skills

Expert knowledge of Google Analytics

Expert knowledge of Google Tag Manager

JavaScript

HTML

CSS

jQuery

SAS/SQL

Education

Bachelor’s degree in computer science, information technology, engineering, or equivalent

Job description

No Relocation Assistance Offered
Job Number #173257 - Piscataway, New Jersey, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name. Join Colgate‑Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.

Global Information Technology’s Global Application and America’s Marketing group invite applicants for a web analytics & personalization developer. This role is integral to supporting our first‑party data strategy within the marketing department through the generation, storage, reporting, and analysis of web traffic and user experiences to derive actionable insights.

This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.

What You’ll Do

• Analytics Implementation & Governance: Lead the end‑to‑end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.
• Tag Development & Maintenance: Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.
• Quality Assurance & Compliance: Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.
• Reporting & KPI Management: Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.
• Testing & Personalization: Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.
• Strategic Stakeholder Liaison: Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.

Required Qualifications

• Bachelor’s degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience.
• Expert knowledge of Google Analytics and Google Tag Manager.
• 3+ years of web analytics experience in a digital marketing and application (customer‑facing portals) environment.
• 3+ years of experience with web analytics process design, implementation, and documentation management.

Preferred Qualifications

• 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
• 1–2 years of hands‑on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL.
• Proven track record of implementing and managing complex tagging strategies across large, enterprise‑level web properties.
• Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights.

Compensation And Benefits

Salary Range: $94,000.00 – $137,000.00 USD. Pay is determined based on experience, qualifications, and location.

Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for executive‑level roles. Benefits include medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in a 401(k) retirement plan with company matching contributions, subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays. Paid sick leave is adjusted based on role and location in accordance with local laws.

Our Commitment to Inclusion

We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.