Funnel Optimisation & Local Product Lead

Binance; United States; Remote; USD 85,000 - 125,000; Full time

Job summary

Binance is seeking a Product & Funnel Optimisation Manager to own the local user journey across Binance products in the United States. You will partner with Product, Engineering, CRM, Design and Marketing to improve activation, conversion, retention and overall user experience.

You will identify funnel bottlenecks, launch experiments, configure local content and translations, and build dashboards to monitor performance. Strong analytical skills and cross-functional collaboration are essential.

Qualifications

• 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
• Experience with digital products, fintech, crypto, SaaS, or consumer technology.
• Strong analytical skills and ability to interpret user behaviour and product performance data.
• Experience building dashboards, tracking frameworks, and performance reporting.

Responsibilities

• Own the local product experience across Binance products.
• Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
• Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
• Manage product localisation, translations, and language quality across all product touchpoints.
• Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
• Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
• Analyse product data and user behaviour to identify optimisation opportunities.
• Design and evaluate A/B tests together with Product teams to validate product improvements.
• Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
• Support local rollout of new product features and ensure high-quality execution.
• Monitor product KPIs and continuously improve user experience through data-driven recommendations.

Skills

Analytics

Dashboards

Cross-functional comms

Product ownership

A/B testing

Tools

CMS

Localization platforms

Internal tools

Job description

Binance is seeking a Product & Funnel Optimisation Manager to own the local user journey across Binance products in the United States. You will partner with Product, Engineering, CRM, Design and Marketing to improve activation, conversion, retention and overall user experience.

You will identify funnel bottlenecks, launch experiments, configure local content and translations, and build dashboards to monitor performance. Strong analytical skills and cross-functional collaboration are essential.