Funnel & Analytics Manager - Landing Page Expert

Jobtailor; Maryland; On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor is seeking an experienced analytics professional to lead funnel optimization and performance analysis across paid and organic channels. You will partner with cross-functional teams to diagnose issues, implement data-driven improvements, and communicate impact to leadership.

Responsibilities include end-to-end funnel review, CMS-based page updates, and designing experiments with Engineering. Strong SQL, Snowflake, and Power BI skills are essential.

Qualifications

• 5+ years in digital analytics, conversion or funnel optimization, or a related quantitative role
• Proven track record of diagnosing funnel problems and driving measurable improvement
• Proficiency in data visualization tools (Power BI or similar)
• Hands-on experience manipulating large datasets using SQL, Snowflake, or Python
• Working knowledge of martech platforms, tagging, tracking, attribution, and data flows
• Experience analyzing paid media, organic, and affiliate marketing channel and traffic data
• Experience connecting channel data to on-site performance and conversion behavior
• Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing
• Experience with landing page testing and data-informed creative direction
• Hands-on CMS experience with Adobe Experience Manager, WordPress, Contentful, or similar
• Experience partnering with SEO teams on technical and content optimization
• Ability to synthesize technical data into clear, executive-ready stories and recommendations
• Bachelor's degree in Business, Data Analytics, or a related quantitative field
• At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Responsibilities

• Review the online funnel end-to-end, from ad click through completed application, to identify gaps, drop-off points, and conversion opportunities
• Analyze site, funnel, and business performance using analytics tools and operational data
• Identify trends, diagnose root causes, and distinguish experience, traffic quality, and execution issues
• Communicate expected impacts of marketing investment changes on site metrics
• Analyze traffic composition and on-site behavior by paid search, paid social, affiliate, and organic channels
• Translate channel-level spend and traffic characteristics into site performance benchmarks
• Propose experience optimizations based on traffic-source behavior
• Partner with Marketing Analytics and channel owners on campaign optimization and traffic-mix impacts
• Partner with SEO/AEO teams on content, structure, technical performance, and discoverability
• Analyze landing-page performance and identify messaging, layout, or performance barriers
• Partner with Creative and Engineering to test and refine landing pages
• Make copy, imagery, and page-level layout updates directly in the CMS
• Design, scope, prioritize, monitor, and report on funnel and conversion experiments with Engineering
• Use Power BI or similar dashboards to monitor funnel health, traffic, SEO/AEO, and experiment status
• Use SQL, Snowflake, or similar platforms to construct BI reports and uncover conversion gaps
• Identify martech, tagging, tracking, and data-flow measurement gaps and partner on fixes
• Communicate insights and recommendations to leadership
• Connect Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing to align optimization plans

Skills

Digital Analytics

Conversion Optimization

Data Visualization

SQL

Snowflake

CMS Experience

Landing Page Testing

Funnel Optimization

Data Analysis

Attribution Modeling

Education

Bachelor's degree in Business, Data Analytics, or related quantitative field

Tools

Power BI

Adobe Experience Manager

WordPress

Contentful

Snowflake

Job description

Jobtailor is seeking an experienced analytics professional to lead funnel optimization and performance analysis across paid and organic channels. You will partner with cross-functional teams to diagnose issues, implement data-driven improvements, and communicate impact to leadership.

Responsibilities include end-to-end funnel review, CMS-based page updates, and designing experiments with Engineering. Strong SQL, Snowflake, and Power BI skills are essential.