Full-Time Assistant Store Manager

LoveShackFancy; Vestavia Hills (AL); On-site; USD 48,000 - 65,000; Full time

Job summary

LoveShackFancy in Vestavia Hills, AL seeks an Assistant Store Manager to support daily store operations and leadership. The ASM will drive sales, train and manage staff, and maintain premier customer service aligned with the brand’s boutique standards.

Ideal candidates bring 3+ years in luxury retail management, strong leadership, and proven ability to meet sales targets while upholding brand aesthetics and seamless store operations. Weekend and holiday availability is preferred.

Qualifications

• Minimum of three years in luxury retail management.
• Proven ability to drive sales and profitability.
• Strong leadership and coaching skills.
• Excellent communication and client engagement.

Responsibilities

• Achieve and exceed individual productivity and sales goals.
• Assist in achieving store-wide productivity and sales goals.
• Model exemplary customer service and coach staff.
• Recruit, train, motivate, and retain quality sales associates.
• Evaluate individual performance to goals and provide feedback.
• Maintain visual merchandising and housekeeping standards.
• Handle opening/closing procedures and daily paperwork.
• Protect store assets and report shrinkage promptly.

Skills

Luxury retail management

Staff leadership

Customer service

Sales target attainment

Visual merchandising

Tools

POS system

Microsoft Word

Microsoft Excel

Email

Job description

ABOUT LOVESHACKFANCY:

LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, childrenswear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 24 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped LoveShackFancy into more than a fashion label—it’s a shared lifestyle movement. Coveted collaborations include Victoria’s Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, LoveShackFancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration.

ROLE OVERVIEW:

The Assistant Store Manager (ASM) is responsible for assisting the Store Manager in the daily operation of the store. He/she must demonstrate leadership by maximizing profits, sales and customer service experience. The ASM will be responsible for contributing a significant amount of the stores sales and will be goaled according to the store’s monthly sales plan. This individual will help to hire, train and manage store associates to achieve the sales and profit goals. The ASM will model the standards for customer service. While the manager is on duty, the assistant will ensure that the store maintains excellent visual presentation and housekeeping standards. He/she will operate the store in accordance with the company’s operational guidelines, follow all loss control.

We are looking for a talented and creative individual that is incredibly hard-working, highly motivated, organized and efficient, adaptable, energetic, professional, collaborative, supportive, a great communicator, and with an overall great work ethic.

KEY RESPONSIBILITIES:

• Achieve and exceed individual productivity and sales goals
• Assist in achieving and exceeding the store’s productivity and sales goals
• Set an example of exceptional customer service by modeling the desired customer service behavior and coaching the staff to achieve the same results. Practice and teach client development to the staff.
• Assist the store manager to recruit, train, motivate and retain quality sales associates.
• Assist the store manager in evaluation of individual associate’s performance to goals
• Help maintain a high level of visual merchandising and housekeeping standards.
• Perform daily opening and closing procedures including daily paperwork reconciliation and other operational tasks
• Protect store assets and inventory. Bring any potential shrinkage information to the store manager’s attention
• Enforce the company policies and procedures
• Client Book Management and Clienteling

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

SKILLS, QUALITIES & BEHAVIORS

• Minimum of three (3) years of experience in luxury retail management
• Full understanding of specialty retail, including business development, visual merchandising and store operations
• Computer skills to include operation of retail point of sale system, Word, Excel and email
• Strong leadership critical thinking and problem solving skills. Delegate responsibility and work to the staff.
• Demonstrate strong verbal and written communication skills allowing for communication of the company’s goals and objectives
• A positive, outgoing, high energy personality that is entrepreneurial, who is sales focused and takes full ownership of the store’s business at all levels
• A mentor and leader to staff and peers. Developing individual’s strengths and identifying opportunities.
• A trainer able to teach skills in customer service, selling, and operations
  
• Open availability, including weekends & holidays