Full-Stack Paid Social Creative Strategist

Ruckus; New York (NY); On-site; USD 100,000 - 125,000; Full time

Job summary

Ruckus is seeking a Creative Strategist / Sr. Creative Strategist – Paid Social to own performance creative from idea through execution.

This is a true full-stack role where you’ll study performance insights, test ideas, and craft assets yourself—writing, designing, editing, and delivering ad-ready creative. You’ll own the entire process, producing high-performing creative at scale, with weekly delivery cycles and collaboration with Growth to roadmap tests.

Qualifications

• 3+ years of experience in performance creative, paid social creative, or creative strategy.
• A portfolio demonstrating creative that you both conceptualized and personally produced.
• Strong hands-on video editing skills using CapCut, Premiere Pro, or After Effects.
• Strong design capabilities using Figma or Photoshop.
• Fluency with modern AI creative and production tools such as Midjourney, Runway, Veo, ElevenLabs, HeyGen.

Responsibilities

• Translate paid social performance data and audience insights into creative concepts, hooks, angles, and testing hypotheses.
• Own creative production end to end — from scripting and storyboarding to editing and designing final ad-ready video and static assets.
• Develop net-new concepts and iterate on winning creative through hook swaps, cutdowns, new formats, and other variations.
• Ship high-quality performance creative on a weekly cadence.
• Use AI production tools across scripting, imagery, video, voice, and other parts of the creative process to increase speed and output.
• Partner closely with the Growth team to develop the creative testing roadmap and use performance results to determine what to build next.
• Analyze metrics including CPA, CTR, CVR, and thumbstop rate to understand creative performance and identify new opportunities.
• Ensure every asset aligns with our clients' brand voice and healthcare advertising and claims-compliance guardrails.

Skills

Performance creative

Paid social creative

Creative strategy

Video editing

Design skills

Tools

CapCut

Premiere Pro

After Effects

Figma

Photoshop

Midjourney

Runway

Veo

ElevenLabs

HeyGen

Job description

Ruckus is seeking a Creative Strategist / Sr. Creative Strategist – Paid Social to own performance creative from idea through execution.

This is a true full-stack role where you’ll study performance insights, test ideas, and craft assets yourself—writing, designing, editing, and delivering ad-ready creative. You’ll own the entire process, producing high-performing creative at scale, with weekly delivery cycles and collaboration with Growth to roadmap tests.