Growth Creative Director: Performance & Brand Systems

Ruggable; Los Angeles (CA); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

401(k) matching

Job summary

Ruggable is seeking a Creative Director of Performance Creative to lead the creative strategy across paid media, creator partnerships, and long-form YouTube content. You will own the creative system powering campaigns, ensuring consistency and impact across channels while guiding a high-impact team in a brand that blends design with culture.

The role demands a senior, data-driven leader with 10+ years in social-first creative, proven ability to scale franchises, and a portfolio showing strategic

Qualifications

• 10+ years in creative roles leading multidisciplinary work across social and growth.
• Portfolio demonstrating exceptional creative judgment and leadership across channels.
• Experience building creative franchises around existing products to keep assortments fresh.

Responsibilities

• Lead creative direction across growth initiatives and establish a high bar for storytelling, design, and quality.
• Develop breakout creative work that turns rugs and collections into recognizable franchises.
• Own creative strategy across performance marketing, wholesale, and evergreen storytelling across channels.
• Collaborate with Growth Marketing to shape briefs and define creative approaches balancing experimentation with brand integrity.
• Oversee agency partners and ensure work meets standards for craft, effectiveness, and originality.

Skills

10+ years experience

Social-first creative

Multidisciplinary leadership

Portfolio demonstrates leadership

Data-driven

Job description

Ruggable is seeking a Creative Director of Performance Creative to lead the creative strategy across paid media, creator partnerships, and long-form YouTube content. You will own the creative system powering campaigns, ensuring consistency and impact across channels while guiding a high-impact team in a brand that blends design with culture.

The role demands a senior, data-driven leader with 10+ years in social-first creative, proven ability to scale franchises, and a portfolio showing strategic