Frontier AI Product Marketing Lead

Snorkel AI; San Francisco (CA); Hybrid; USD 130,000 - 200,000; Full time

Job summary

Snorkel AI in San Francisco, CA is seeking a Product Marketing Manager for Frontier Labs to own go-to-market execution. You will partner with Research, FDE, and frontier-facing sales to translate complex AI work into credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with researchers and procurement leaders.

This hands-on role requires 5-8+ years in product marketing, with 2+ years on AI-native products, and a track record of launches, enablement, and

Qualifications

• 5-8+ years in product marketing or technical marketing.
• 2+ years focused on AI-native products.
• Ability to translate complex technical value for researchers and buyers.
• Proven launches, enablement, and campaigns for technical buyers.
• Strong communication to research and engineering leaders.
• Data-driven with KPI tracking.

Responsibilities

• GTM execution for frontier-facing offerings end-to-end, partnering with Research, Product, and Sales.
• Build and maintain frontier enablement assets (battlecards, one-pagers, decks).
• Develop integrated campaigns and ABM programs for frontier accounts.
• Own competitive intelligence and surface insights for positioning and roadmap.
• Create external content (benchmark/ eval reports, technical posts, partnerships).
• Manage intake and prioritize frontier GTM field requests with speed and quality.

Skills

Product marketing

AI-native products

Launch campaigns

Technical storytelling

Cross-functional collaboration

Sales enablement

Job description

Snorkel AI in San Francisco, CA is seeking a Product Marketing Manager for Frontier Labs to own go-to-market execution. You will partner with Research, FDE, and frontier-facing sales to translate complex AI work into credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with researchers and procurement leaders.

This hands-on role requires 5-8+ years in product marketing, with 2+ years on AI-native products, and a track record of launches, enablement, and