Freelance Social Media Manager (Pharma)

Movers Shakers; Santa Monica (CA); On-site; USD 83,000 - 165,000; Full time

Job summary

Movers+Shakers is seeking a savvy Freelance Social Media Manager with pharma experience to lead brand voice and content across TikTok, Instagram, Facebook and YouTube Shorts. You’ll collaborate with cross-functional teams to execute holistic social content plans that drive client goals.

You’ll oversee day-to-day social content flow, ensure quality and timely delivery, and spot trends to keep brands ahead in internet culture.

Qualifications

• 5+ years of client-facing social media management for a brand or agency.
• Pharma experience is required; Women’s Health or cosmetic injectables is a plus.
• Strong experience with content calendars, campaigns, and brand voice.
• Experience with data, analytics and content reporting.

Responsibilities

• Develop brand and content strategies to meet brand goals.
• Plan and optimize content calendars for evergreen and campaign needs.
• Advise on social and community tactics for product launches and events.
• Monitor performance and contribute to weekly/monthly analytics reports.
• Collaborate with data and creative teams to optimize reports and insights.
• Identify trending opportunities and cultural moments for the brand.
• Partner with creative to ideate and produce on-brand content.
• Ensure timely delivery and look for efficiencies to maximize opportunities.
• Engage with the community and participate in relevant conversations.

Skills

Social media management

Pharma experience

Copywriting

Analytics & reporting

Leadership

Cross-functional collaboration

Trend spotting

Self-starter

Tools

Adobe Creative Suite

Job description

ROLE SPECIFICS

We’re looking for a savvy and strategic Freelance Social Media Manager with Pharma experience to join our growing team. As a key player at our social-first agency, you’ll bring brand voices to life across platforms, craft scroll-stopping content, and keep your finger on the pulse of what’s trending. You’ll work collaboratively and cross-functionally with account management, creative, data, and production teams to develop and execute holistic social media content plans that ladder up to client goals. You’ll also oversee the day-to-day flow of social content across all touchpoints and platforms (especially Tik Tok, Instagram, Facebook and YouTube shorts), ensuring quality, consistency, and timely delivery. If you’re passionate about internet culture, storytelling, and making brands shine in the social sphere, this one’s for you. This opportunity may evolve into a temp to perm role.

RESPONSIBILITIES

• Develop brand and content strategies that meet the goals of the brand
• Understand and optimize content calendars for brands’ social media channels to support “always on” evergreen content and timely, campaigns needs
• Help advise and monitor social and community management tactics for key product launches, events, activations and help create proactive crisis management programs
• Monitor content performance and develop weekly, monthly and contribute to quarterly analytics reports in order to identify & provide key insights, recommendations and track against KPIs
• Work with the data team to develop, present, and optimize weekly and monthly reports
• Identify trending opportunities and cultural moments for the brand to partake in on a daily and weekly basis
• Partner with the creative team to ideate on fun, relevant content that ladders up to clients’ overarching social/channel strategies
• Support content creation to ensure delivery in a prioritized, timely manner while proactively finding opportunities and efficiencies to maximize content opportunities
• Engage with the community and participate in relevant cultural conversations to increase brand visibility
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations
• Extend Movers+Shakers position as an industry-thought leader with your insights and analytics

QUALIFICATIONS

• 5+ years of client-facing social media management for a brand with multiple product handles and/or strategy experience in a creative agency setting
• Pharma experience is required. Bonus: Women’s Health and/or cosmetic injectables
• Extensive experience managing social media channels
• Strong experience in ideation and execution of different strategic approaches
• Experience with and interest in TikTok, Instagram, YouTube Shorts, Facebook, X, and Threads
• Experience creating stories, carousels, or static content for different platforms
• Experience with data, analytics and content reporting
• Strong copywriting and ideation skills
• Passion for delighting clients and going above & beyond
• Comfort in a fast paced sometimes unstructured working environment
• Leadership ability, able to guide and empower the team to achieve goals.
• Experience with Adobe Creative Suite is a plus
• A self-starter with a finger on the pulse of new innovations and opportunities
• Spreads Joy!

We look forward to hearing from you!