Associate Director, Social Media Strategist

24 Seven Talent; New York (NY); Hybrid; USD 61,992 - 75,768; Full time

Job summary

A leading talent agency is seeking a seasoned Associate Director, Social Media Strategist to lead social strategy across high-profile pharmaceutical brands. This freelance role will require expertise in complex therapeutic categories like Respiratory and Oncology. You will partner with clients to develop insight-driven social programs and ensure compliance with pharma marketing practices. Ideal candidates will have senior-level experience in pharma social media and familiarity with social platforms. This role offers full-time hours with remote/hybrid options available.

Qualifications

• 5+ years of senior-level experience in pharma social media.
• Experience leading social media strategy for complex therapeutic categories.
• Familiarity with Facebook, Instagram, YouTube, TikTok, Reddit, and LinkedIn.

Responsibilities

• Lead social media strategy for pharma brands.
• Develop channel-specific strategies and content.
• Act as a strategic partner to clients.
• Collaborate with creative and analytics teams.
• Monitor performance and refine content.

Skills

Senior-level experience in pharma social media

Social media strategy for complex therapeutic categories

Familiarity with social platforms

Navigating medical/legal/regulatory considerations

Strong client-facing skills

Using data and insights to inform strategy

Managing multiple workstreams

Job description

We are seeking a seasoned Associate Director, Social Media Strategist to lead social strategy across a portfolio of high-profile pharmaceutical brands. This freelance role will drive end-to-end social media strategy in complex therapeutic categories including Respiratory, Immunology, Oncology, and Rare Kidney/Metabolic Diseases.

You will partner closely with clients and internal teams to develop insight-driven social programs, steward brand presence across key platforms, and ensure all work is aligned with regulatory requirements and best practices in pharma marketing.

• Freelance, full-time hours (40 hours/week).
• Initial 3-month assignment, potential for extension
• Remote candidates will be considered; hybrid availability preferred for talent in the NYC area.
• Rate $45-55/hr (DOE)

Key Responsibilities

• Lead the social media strategy for multiple pharma brands in Respiratory, Immunology, Oncology, and Rare Kidney/Metabolic Diseases.
• Develop channel-specific strategies and content approaches for Facebook, Instagram, YouTube, TikTok, Reddit, and LinkedIn.
• Act as a strategic partner to clients, confidently presenting recommendations, rationale, and performance insights.
• Translate brand, audience, and competitive insights into social-first ideas, content themes, and campaign frameworks.
• Collaborate with creative, account, medical/legal/regulatory, and analytics teams to bring social strategies to life and ensure compliant execution.
• Guide always-on and campaign social initiatives, including paid/organic mix, community engagement approach (as applicable), and optimization recommendations.
• Monitor performance and provide strategic recommendations to refine content, messaging, and channel mix over time.
• Stay current on platform updates, social trends, and best practices in healthcare and pharma social media; proactively share implications and opportunities.

Required Experience & Skills

• Senior-level experience in pharma social media is required.
• Demonstrated ability to lead social media strategy for complex therapeutic categories and highly regulated brands.
• Deep familiarity with how to leverage Facebook, Instagram, YouTube, TikTok, Reddit, and LinkedIn for branded and unbranded pharma initiatives.
• Comfort navigating medical/legal/regulatory considerations and partnering with cross-functional teams in a healthcare agency environment.
• Strong client-facing skills, including presenting, defending, and refining strategic recommendations.
• Proven track record of using data and insights to inform strategy and optimize social programs.
• Ability to manage multiple workstreams and stakeholders in a fast-paced agency setting.

If you qualify please apply with your most recent resume.