Freelance Senior Paid Social Specialist - B2B SaaS

Digital; Houston (TX); On-site; USD 96,000 - 152,000; Full time

Job summary

Digital is seeking an experienced Freelance Senior Paid Social Specialist to lead and optimise paid social campaigns for our B2B technology clients, with a clear emphasis on driving pipeline.

You will collaborate with Demand Generation, Creative and Web teams, executing hands-on campaigns on LinkedIn, Meta, and Reddit, while delivering strategic recommendations to improve performance across the customer journey.

Qualifications

• Experience in B2B SaaS paid social campaigns.
• Proven ability to optimize campaigns and measure performance.
• Strong analytical and budgeting skills.
• Ability to work independently and communicate proactively.

Responsibilities

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit.
• Monitor campaign performance, budgets, pacing and bid strategies.
• Build and launch campaigns with provided creative and copy.
• Test and optimise audiences, targeting, placements and creative.
• Identify opportunities to improve efficiency and performance.
• Support conversion tracking, measurement and reporting.
• Recommend strategies that support demand gen and pipeline goals.
• Collaborate with Demand Gen, Creative and Web teams.
• Share platform trends and optimisation opportunities.

Skills

B2B SaaS ads

LinkedIn Ads

Meta Ads

Budget management

Full-funnel marketing

Analytical skills

Independent work

Campaign optimization

Tools

6sense

StackAdapt

Programmatic display

CTV advertising

Podcast advertising

Reddit Ads

Job description

Digital is seeking an experienced Freelance Senior Paid Social Specialist to lead and optimise paid social campaigns for our B2B technology clients, with a clear emphasis on driving pipeline.

You will collaborate with Demand Generation, Creative and Web teams, executing hands-on campaigns on LinkedIn, Meta, and Reddit, while delivering strategic recommendations to improve performance across the customer journey.