Freelance B2B Paid Media Specialist

Digital; New York (NY); On-site; USD 83,000 - 165,000; Full time

Job summary

Digital is seeking an experienced Senior B2B Paid Media Specialist to support paid social and display strategy for a B2B technology company. This hands-on role requires direct campaign execution, optimization, and strategic input within the Demand Generation team.

The position is freelance/contract, with 10–20 hours per week and potential for a 12-month engagement, focusing on LinkedIn, Meta, Reddit, programmatic display, ABM tools like 6sense and StackAdapt, and cross-channel measurement.

Qualifications

• Hands-on experience with LinkedIn Ads and Meta Ads.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Experience managing meaningful paid media budgets.

Responsibilities

• Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
• Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
• Monitor budgets, pacing, bids and campaign performance.
• Build campaigns using creative and copy supplied by internal teams.
• Identify testing and optimisation opportunities to improve performance.
• Support conversion tracking, measurement and reporting.
• Provide strategic recommendations while remaining actively hands-on in campaign execution.
• Explore opportunities across programmatic display, CTV and podcast advertising.
• Partner with the Demand Generation team to align paid media with pipeline objectives.

Skills

Analytical thinking

Campaign optimization

Cross-functional collaboration

Strong communication

Tools

LinkedIn Ads

Meta Ads

Reddit

6sense

StackAdapt

Programmatic display

CTV

Podcast ads

Job description

We’re looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.

Engagement Details

• Freelance / contract
• 10-20 hours per week
• Potential 12-month engagement

Requirements

Responsibilities

• Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
• Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
• Monitor budgets, pacing, bids and campaign performance.
• Build campaigns using creative and copy supplied by internal teams.
• Identify testing and optimisation opportunities to improve performance.
• Support conversion tracking, measurement and reporting.
• Provide strategic recommendations while remaining actively hands-on in campaign execution.
• Explore opportunities across programmatic display, CTV and podcast advertising.
• Partner with the Demand Generation team to align paid media with pipeline objectives.

Requirements

• Strong B2B SaaS or B2B technology paid media experience.
• Hands-on expertise with LinkedIn Ads and Meta Ads.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Experience managing and optimising meaningful paid media budgets.
• Strong analytical, optimisation, and communication skills.
• Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.