Freelance Lifecycle Marketing Architect

Right Side Up; United States; Remote; USD 96,000 - 165,000; Part time

Job summary

Right Side Up is seeking freelance Lifecycle Marketing Consultants to design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey. Contract engagements typically range from 10-40 hours per week.

Responsibilities include building lifecycle programs across email, SMS, and in-app messaging, and collaborating with product, growth, and data teams to optimize performance. This role emphasizes data-driven decision-making and cross-channel activation.

Qualifications

• Strong experience in lifecycle marketing, CRM, or retention marketing across B2C, B2B, or D2C.
• Experience building and scaling lifecycle programs across multiple channels.
• Familiarity with email service providers and marketing automation tools (Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar).
• Experience with segmentation, personalization, and automation best practices.
• Ability to analyze performance data and translate insights into action.
• Strong collaboration and communication skills.

Responsibilities

• Develop and execute lifecycle marketing strategies across the full customer journey.
• Build and optimize email, SMS, and in-app messaging programs.
• Design and implement automated journeys, triggers, and segmentation strategies.
• Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives.
• Analyze campaign performance and continuously optimize based on engagement and revenue metrics.
• Create and manage campaign calendars and testing roadmaps.
• Ensure data integrity and proper tracking across lifecycle channels.
• Translate insights into actionable recommendations to improve customer lifetime value.

Skills

Lifecycle marketing

CRM

Retention marketing

Multi-channel campaigns

Data analysis

Collaboration

Communication

Tools

Customer.io

Braze

Klaviyo

HubSpot

Marketo

Iterable

SendGrid

Job description

Right Side Up is seeking freelance Lifecycle Marketing Consultants to design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey. Contract engagements typically range from 10-40 hours per week.

Responsibilities include building lifecycle programs across email, SMS, and in-app messaging, and collaborating with product, growth, and data teams to optimize performance. This role emphasizes data-driven decision-making and cross-channel activation.