Freelance Campaign Copywriter

Idea Peddler; Austin (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives. We want a builder who can take a partially developed concept and expand it into a campaign, turning strategic ideas into language across headlines, hooks, and messaging systems for digital, print, social, video, and experiential work.

Please submit a portfolio website or PDF with 3–5 examples and brief descriptions of your role on

Qualifications

• 4–7 years of advertising agency experience.
• Portfolio showing campaign development and advertising work.
• Experience developing headlines, campaign extensions, and messaging systems.
• Hospitality, destination, travel, or tourism brands preferred.

Responsibilities

• Develop campaign headlines and advertising copy
• Create hooks, messaging territories, and campaign extensions
• Build tone-of-voice systems and messaging frameworks
• Expand strategic and creative concepts into executable campaigns
• Develop multiple routes, options, and variations
• Write across digital, print, social, video, outdoor, experiential, and presentation formats
• Support Creative Directors and Strategists throughout concept development

Skills

Agency experience

Campaign development

Headline development

Messaging systems

Hospitality/Travel brands

Job description

Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives.

We are looking for a builder.

Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.

This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.

Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.

Experience

• 4–7 years of advertising agency experience
• Portfolio demonstrating campaign development and advertising work
• Experience developing headlines, campaign extensions, and messaging systems
• Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

What You'll Do

• Develop campaign headlines and advertising copy
• Create hooks, messaging territories, and campaign extensions
• Build tone-of-voice systems and messaging frameworks
• Expand strategic and creative concepts into executable campaigns
• Develop multiple routes, options, and variations
• Write across digital, print, social, video, outdoor, experiential, and presentation formats
• Support Creative Directors and Strategists throughout concept development

The Right Candidate

You are comfortable receiving:

• A strategic insight
• A campaign territory
• A positioning statement
• A creative concept
• A rough idea on a whiteboard

And turning it into:

• Headlines
• Hooks
• Messaging frameworks
• Campaign extensions
• Tone systems
• Advertising executions
• Long‑term campaign language

Portfolio Requirements

Please submit:

• Portfolio website or PDF
• 3–5 examples of advertising campaign work
• Examples demonstrating headline development and campaign expansion
• Brief description of your role on each project