Freelance Campaign Copywriter - Expand Campaigns

Nimaroh Creative (Acquired by Idea Peddler); Austin (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives. You’ll help bring strategic and creative ideas to life through language, expanding concepts into executable campaigns across digital, print, social, video, outdoor, and experiential formats.

You’ll develop headlines, hooks, and messaging frameworks, build tone-of-voice systems, and provide multiple routes and variations while

Qualifications

• 4–7 years of advertising agency experience
• Portfolio demonstrating campaign development and advertising work
• Experience developing headlines, campaign extensions, and messaging systems
• Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

Responsibilities

• Develop campaign headlines and advertising copy
• Create hooks, messaging territories, and campaign extensions
• Build tone-of-voice systems and messaging frameworks
• Expand strategic and creative concepts into executable campaigns
• Develop multiple routes, options, and variations
• Write across digital, print, social, video, outdoor, experiential, and presentation formats
• Support Creative Directors and Strategists throughout concept development

Skills

Agency experience

Campaign development

Headlines writing

Campaign extensions

Messaging systems

Tone of voice

Multichannel writing

Job description

Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives. You’ll help bring strategic and creative ideas to life through language, expanding concepts into executable campaigns across digital, print, social, video, outdoor, and experiential formats.

You’ll develop headlines, hooks, and messaging frameworks, build tone-of-voice systems, and provide multiple routes and variations while