Freelance Senior Designer

Idea Peddler; Austin (TX); On-site; USD 82,656 - 123,984; Full time

Job summary

Idea Peddler is seeking a freelance Senior Designer to support destination, tourism, hospitality, and place-based marketing initiatives. This hands-on design role requires developing and executing creative work with agency-level experience.

You’ll partner with Creative Directors to explore visual territories, craft campaign concepts, and produce production-ready creative across digital, print, social, outdoor, and experiential channels.

Qualifications

• 5–7+ years of advertising agency experience.
• Strong portfolio demonstrating advertising campaign development and execution.
• Experience with tourism, destination marketing, hospitality, hotel, resort, or travel brands.
• Proven ability to create work across digital, print, social, outdoor, presentations, and experiential applications.
• Expert proficiency in Figma and Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Acrobat.

Responsibilities

• Design advertising campaigns and marketing materials.
• Develop visual territories and creative springboards.
• Create mood boards, inspiration boards, and concept explorations.
• Translate strategic direction into compelling visual solutions.
• Build client-ready presentations and pitch materials.
• Produce production-ready files and final deliverables.
• Collaborate closely with Creative Directors, writers, strategists, and account teams.

Skills

Campaign development

Visual design

Presentation

Collaboration

Concept development

Independent work

Abstract thinking

Figma

Photoshop

Illustrator

InDesign

Acrobat

Tools

Figma

Photoshop

Illustrator

InDesign

Acrobat

Job description

Idea Peddler is seeking a freelance Senior Designer to support destination, tourism, hospitality, and place-based marketing initiatives.

This is a hands‑on design role for someone who can both develop and execute creative work. We are looking for a designer with strong agency experience who can partner with Creative Directors to explore visual territories, develop campaign concepts, and produce polished, production‑ready creative across multiple channels.

Additional consideration will be given to candidates with direct destination marketing organization (DMO), convention and visitors bureau (CVB), hotel, resort, or tourism industry experience.

Required Experience

• 5–7+ years of advertising agency experience
• Strong portfolio demonstrating advertising campaign development and execution
• Experience working with tourism, destination marketing, hospitality, hotel, resort, attraction, or travel‑related brands
• Proven ability to create work across digital, print, social, outdoor, presentations, and experiential applications
• Expert proficiency in Figma and Adobe Creative Cloud:
  • Photoshop
  • Illustrator
  • InDesign
  • Acrobat

What You’ll Be Doing

• Designing advertising campaigns and marketing materials
• Developing visual territories and creative springboards
• Creating mood boards, inspiration boards, and concept explorations
• Translating strategic direction into compelling visual solutions
• Building client‑ready presentations and pitch materials
• Producing production‑ready files and final deliverables
• Collaborating closely with Creative Directors, writers, strategists, and account teams

Ideal Candidate

• Strong design craft and attention to detail
• Comfortable moving between concept development and execution
• Able to work independently with minimal oversight
• Experienced presenting and discussing creative work
• Curious, collaborative, and capable of abstract thinking
• Able to take a loose strategic direction and quickly turn it into visual possibilities

Portfolio Requirements

Please submit:

• Portfolio website or PDF
• 3–5 examples of advertising campaign work
• Examples of both conceptual exploration and final execution
• Brief explanation of your role on each project