Freelance Brand Performance Director - Data-Driven Strategy

Marquee; New York (NY); Hybrid; USD 138,000 - 214,000; Part time

Job summary

Landor in New York is seeking a Freelance Brand Performance Director to partner with the Global Brand Performance team. You will deliver strategic projects enabling brand and business transformation, build a robust Brand Performance offering, and mentor colleagues on analytics and brand measurement tools.

You will manage client projects, analyze data from multiple sources, and develop new IP and case studies to demonstrate capabilities.

Qualifications

• Experience translating insights from research and data into actionable recommendations for client brand and business strategies.
• Track record of developing and managing data gathering, models, surveys, interviews and other methods.
• Extensive experience with applied statistical and financial modelling methodologies.
• Passionate about brands, audience and market trends and commercial impact.

Responsibilities

• Analyze and synthesize primary and secondary data sources to generate actionable insights.
• Take day-to-day responsibility for running client projects.
• Identify, recruit and manage Brand Performance suppliers.
• Educate Landor colleagues on analytics and brand measurement requirements.
• Design and execute approaches to connect and analyze disparate data sources, including financial modeling.
• Partner with Executive Directors and mentor junior team members on Analytics and Brand Measurement tools.

Skills

Brand Strategy

Data Analysis

Financial Modeling

Market Research

Analytics

Client Management

Strategic Thinking

Statistical Analysis

Job description

Landor in New York is seeking a Freelance Brand Performance Director to partner with the Global Brand Performance team. You will deliver strategic projects enabling brand and business transformation, build a robust Brand Performance offering, and mentor colleagues on analytics and brand measurement tools.

You will manage client projects, analyze data from multiple sources, and develop new IP and case studies to demonstrate capabilities.