Freelance Ad Ops Specialist: Data-Driven Growth & Tracking

Right Side Up; United States; On-site; USD 55,000 - 83,000; Part time

Job summary

Right Side Up is seeking freelance Ad Operations Specialists to own tracking infrastructure across paid search, social, display, and OTT. This hands-on role involves pixel configuration, server-side tracking, event passback, and martech governance to keep data clean as it flows between ad platforms and internal systems.

You will translate marketing strategy into technical requirements, collaborating with marketing, analytics, and engineering teams for diverse client projects ranging from

Qualifications

• 4+ years of hands-on ad operations across paid search, social, display, and OTT.
• Experience governing enterprise ESPs or CDPs and data hygiene.
• Proficient in SQL for querying and modeling large datasets.
• Strong knowledge of deliverability and CAN-SPAM compliance.
• Hands-on with GTM, conversion tracking, and URL parameterization.
• Ability to translate marketing requirements into technical specs.

Responsibilities

• Own ad ops execution across paid search, social, display, and OTT.
• Establish and maintain UTM tracking guidelines and tagging standards.
• Audit tracking discrepancies and data leakage across platforms.
• Champion martech data governance and deliverability best practices.
• Manage data inflows/outflows within an ESP or CDP, ensuring hygiene.
• Maintain Google Tag Manager containers (tags/triggers/variables).
• Query and model data in SQL to support targeting and reporting.
• Serve as the technical translator between marketing, analytics, and engineering.

Skills

Ad operations

SQL

Cross-functional translation

Data governance

Campaign tagging standards

Tools

Google Tag Manager

GA4 / Google Analytics

Google Ads

AppsFlyer

Braze

Segment

BigQuery

Redshift

Snowflake

Job description

Right Side Up is seeking freelance Ad Operations Specialists to own tracking infrastructure across paid search, social, display, and OTT. This hands-on role involves pixel configuration, server-side tracking, event passback, and martech governance to keep data clean as it flows between ad platforms and internal systems.

You will translate marketing strategy into technical requirements, collaborating with marketing, analytics, and engineering teams for diverse client projects ranging from