Freelance Ad Ops Consultant - Server-Side Tracking Expert

Openkrill; United States; Remote; USD 83,000 - 138,000; Part time

Benefits offered by this job

Flexible hours

Remote-friendly

Job summary

Right Side Up seeks a freelance Ad Operations consultant to bridge ad platforms with first-party data. You will implement server-side tracking and manage event pipelines, collaborating with in-house tracking and engineering teams to ensure accurate signals for bidding and optimization.

Contract engagements run 10–20 hours per week with flexibility to scale. Strong knowledge of Meta CAPI, Google Enhanced Conversions, GTM, and CDP concepts is required.

Qualifications

• 4+ years of hands-on ad ops, tracking, or marketing technology experience supporting paid media.
• Proven, hands-on experience implementing Meta CAPI and Google Enhanced Conversions (web and lead-gen).
• Strong working knowledge of Segment or a comparable CDP/event-streaming tool, and of server-side eventing.
• Deep familiarity with Google Tag Manager, including server-side containers.
• Comfortable working shoulder-to-shoulder with engineers and translating marketing needs into technical requirements.
• Solid understanding of how performance marketers operate: conversion funnels, attribution, event prioritization, and how tracking quality affects campaign performance.
• Strong grasp of privacy and consent considerations in tracking (hashed PII, consent signals, regional requirements).
• Nice to have: SQL and warehouse experience, Braze, Looker, or experience with AI-assisted workflows for tracking and QA.

Responsibilities

• Implement and maintain server-side conversion tracking across Meta (Conversions API), Google (Enhanced Conversions, including for leads), TikTok, Pinterest, Bing, and other major ad platforms.
• Set up and troubleshoot offline conversion feeds, matching backend conversion and CRM data to ad platform identifiers and sending it back to the platforms.
• Build and manage event pipelines in Segment (sources, destinations, tracking plans, and event schemas).
• Manage Google Tag Manager containers, including web and server-side GTM, tag, trigger, and variable hygiene.
• Audit existing tracking setups across brands and properties, find gaps, duplicate events, and under-reporting, and recommend fixes aligned to current platform best practices.
• Work closely with engineers and data teams: write clear technical specs, QA implementations, and ensure event and identity data is passed correctly (hashing and consent handling).
• Partner with performance marketers to understand their conversion funnels, which events matter, and how signal quality affects bidding and optimization.
• Document tracking architecture, event definitions, and naming standards (including UTM and campaign tagging) so the internal team can own it long-term.

Skills

Ad operations

Tracking

Segment/CDP

GTM

Privacy/Consent

SQL (nice to have)

Tools

GA4

Meta CAPI

Google Enhanced Conversions

Job description

Right Side Up seeks a freelance Ad Operations consultant to bridge ad platforms with first-party data. You will implement server-side tracking and manage event pipelines, collaborating with in-house tracking and engineering teams to ensure accurate signals for bidding and optimization.

Contract engagements run 10–20 hours per week with flexibility to scale. Strong knowledge of Meta CAPI, Google Enhanced Conversions, GTM, and CDP concepts is required.