Franchise Sales Executive

True North LLC; East Liverpool (OH); Hybrid; USD 60,000 - 100,000; Full time

Job summary

myFranchise Bookkeeper, a True North Company, is expanding its franchise sales presence in the East Liverpool area and beyond. We are seeking a driven Franchise Sales Executive who thrives in consultative, long-term client relationships and understands how to translate financial clarity into growth for franchise owners.

You will own the sales process from prospecting through close, targeting service-based franchise brands and owners.

Qualifications

• 2–5 years of B2B sales or consultative sales experience.
• Experience selling to franchise owners or small business owners is a plus.
• Strong written and verbal communication skills.

Responsibilities

• Own the sales process from prospecting through close for service-based franchise systems.
• Identify target franchise brands and conduct outbound outreach to owners and franchisors.
• Lead discovery conversations to uncover business challenges and growth goals.
• Present solutions and move opportunities through the pipeline.
• Collaborate with marketing and leadership to refine messaging and go-to-market strategy.

Skills

Prospecting

Consultative selling

Relationship building

Communication

CRM management

Pipeline management

Self-motivation

Education

Bachelor’s degree in business/marketing/sales or related field

Tools

CRM software

Job description

Job DetailsJob Location: East Liverpool - East Liverpool, OH 43920Position Type: Full Time

Franchise Sales Executive

myFranchise Bookkeeper | A True North Company Full-Time | Salaried Exempt

myFranchise Bookkeeper is not a traditional bookkeeping company. We are building a national growth platform for service-based franchise brands and franchise owners who need financial clarity, stronger unit economics, and a better operating cadence. We help franchisees understand their numbers, make better decisions, and grow more profitable businesses.

We are looking for a driven, strategic, and relationship-oriented Franchise Sales Executive to help expand myFranchise Bookkeeper across the franchise marketplace. This role is ideal for someone who enjoys consultative selling, understands how to build trust with business owners, and wants to be part of a fast-growing platform backed by the broader True North Holdings ecosystem.

This is not a transactional sales role. You will be selling a mission-critical business service to franchise owners and franchise systems that need better visibility, stronger financial discipline, and more confidence in their numbers. You will engage with franchisees, franchisors, and referral partners to build pipeline, create opportunities, and close new business.

What You’ll Do

You will own the sales process from prospecting through close, with a focus on service-based franchise systems and franchise owners. Your work will include identifying target franchise brands, conducting outreach, qualifying prospects, leading discovery calls, presenting solutions, following up with discipline, and moving opportunities through the pipeline.

You will also work closely with leadership, marketing, and operations to refine messaging, improve conversion rates, and help shape the go-to-market strategy for myFranchise Bookkeeper. The right person will bring energy, accountability, and a growth mindset to a business with significant market opportunity.

Key Responsibilities

• Build and manage a consistent pipeline of qualified franchise prospects.
• Conduct outbound outreach to franchise owners, franchise executives, and referral partners.
• Lead consultative discovery conversations to understand business challenges, growth goals, and financial pain points.
• Position myFranchise Bookkeeper as a strategic growth partner, not just a bookkeeping provider.
• Present solutions clearly and confidently to business owners and decision-makers.
• Manage follow-up activity, CRM updates, pipeline stages, and sales reporting with discipline.
• Collaborate with marketing on campaigns, messaging, webinars, and franchise-specific outreach.
• Represent the company professionally in virtual meetings, industry events, and partner conversations.
• Contribute ideas that improve the sales playbook and target list and objection handling…

What We’re Looking For

• A sales professional who is hungry, coachable, organized, and comfortable selling to business owners.
• Experience in B2B sales, franchise sales, professional services, financial services, SaaS, recruiting, marketing, or business services.
• Strong consultative selling skills with the ability to ask smart questions and uncover real business needs.
• Confidence speaking with owners, executives, and high-level decision-makers.
• Excellent written and verbal communication skills.
• A disciplined approach to prospecting, follow-up, CRM management, and pipeline execution.
• Comfort working in a growth-stage environment where initiative, creativity, accountability matter.
• A genuine interest in helping small business owners and franchisees succeed.

Why This Role Is Exciting

You will be joining a company with a clear market niche, a strong parent company, and a major growth mandate. myFranchise Bookkeeper is focused on helping franchise owners gain clarity, confidence, and control over their financial performance. That creates a compelling sales story and a meaningful business impact.

You will have the opportunity to help build a national brand in the franchise marketplace, work directly with leadership, and contribute to a sales engine that can scale across multiple franchise systems. For the right person, this is a chance to step into a high-upside role where performance, ownership, and initiative will be recognised.

Ideal Candidate Profile

You may be a strong fit if you have sold to small business owners, franchisees, healthcare operators, home service companies, professional service firms, or other owner-led businesses. You understand that great sales is not about pressure. It is about trust, timing, business relevance, and disciplined follow-through.

About myFranchise Bookkeeper

myFranchise Bookkeeper helps service-based franchise owners build stronger businesses through better financial visibility, consistent reporting, and practical insight. We serve franchisees and franchise systems that want more than basic bookkeeping. They want a partner who understands growth, accountability, and the numbers that drive performance.

About True North

myFranchise Bookkeeper is part of True North, a growing business platform built to help small businesses and franchise operators improve performance through financial services, recruiting technology, digital marketing, AI-enabled tools, and operational support. Our culture is built on accountability, competency, integrity, and a commitment to helping business owners succeed.

QualificationsRequired Skills

The ideal candidate will bring strong business development instincts, professional communication skills, and the discipline required to build and manage a sales pipeline. This person must be comfortable engaging business owners, franchise operators, and executive-level decision-makers in consultative sales conversations.

Key skills include:

• Proven ability to prospect, qualify, present, follow up, and close new business opportunities.
• Strong consultative selling skills with the ability to uncover business needs and connect those needs to a practical solution.
• Excellent verbal and written communication skills.
• Confidence speaking with franchise owners, franchisors, small business owners, and senior-level decision-makers.
• Strong organizational skills and consistent CRM/pipeline management discipline.
• Ability to manage multiple prospects, follow-ups, and sales stages at the same time.
• Professional persistence, resilience, and comfort with outbound sales activity.
• Ability to learn and explain financial service concepts in a clear, practical, business-owner-friendly way.
• Strong listening skills and the ability to ask thoughtful discovery questions.
• Team-oriented mindset with the ability to collaborate with marketing, operations, and leadership.
• Self-motivated, goal-driven, and accountable for activity, follow-up, and results.
• Comfortable using sales technology, CRM systems, email outreach tools, video meetings, and basic productivity software.

Preferred Skills

• Experience selling to franchise owners, franchisors, or small business owners.
• Experience in B2B sales, professional services, bookkeeping, accounting, financial services, SaaS, recruiting, marketing, or other business services.
• Familiarity with franchise systems, unit economics, recurring revenue services, or owner-operated businesses.
• Ability to represent the company at franchise events, webinars, trade shows, and partner meetings.
• Comfort working in a growth-stage environment where processes are improving and the right person can help shape the sales playbook.

Education and Experience

• Bachelor’s degree in business, marketing, sales, communications, finance, or a related field preferred.
• Equivalent professional sales experience will be considered in place of a degree.
• 2–5 years of B2B sales, business development, account executive, or consultative sales experience preferred.
• Prior experience selling recurring services, professional services, franchise-related services, or solutions to small business owners is a strong plus.
• Experience using CRM systems and maintaining accurate pipeline records is preferred.