Franchise Marketing Tech Lead & Platforms

Poolwerx USA; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Poolwerx USA is seeking a Marketing Technology & Platforms Specialist to own the digital ecosystem behind our growing national franchise network. This role sits at the crossroads of marketing, technology, platform governance and franchise operations, ensuring websites, marketing platforms, digital assets and reporting environments work together smoothly.

You will manage onboarding, configurations and integrations, deploy campaign components, maintain dashboards, and partner with agencies and

Qualifications

• Experience managing websites, marketing technology platforms or digital ecosystems.
• Strong understanding of website CMS platforms (Storyblok) and digital governance.
• Experience with marketing platforms, integrations and digital campaign deployment.
• Experience managing digital agencies and technology vendors.
• Confidence working with analytics, dashboards and digital performance reporting.
• Strong project coordination and organisational skills.

Responsibilities

• Maintain governance, access, documentation and administration standards across the USA marketing technology ecosystem.
• Manage key digital assets, including Google Business Profiles, Birdeye, Meta Business assets and future approved platforms.
• Manage Poolwerx USA websites, location pages and associated digital properties.
• Coordinate platform onboarding, configuration, integrations and deployment.
• Deploy the digital components of national and local marketing campaigns.
• Manage campaign landing pages, tracking, testing and digital launch readiness.
• Lead day-to-day relationships with digital agencies and technology partners.
• Maintain dashboards and reporting across website, lead and campaign performance.
• Surface website, platform, lead and campaign performance insights to support marketing decision-making.
• Support Franchise Partners with digital onboarding, platform activation and issue resolution.
• Identify and implement opportunities to continuously improve our digital ecosystem and processes.

Skills

Website mgmt

Governance

Platform integrations

Agency mgmt

Analytics dashboards

Project coordination

Stakeholder mgmt

Attention to detail

Franchise/retail exp

Tools

Storyblok CMS

Google Business Profiles

Birdeye

Meta Business

Job description

Poolwerx USA is seeking a Marketing Technology & Platforms Specialist to own the digital ecosystem behind our growing national franchise network. This role sits at the crossroads of marketing, technology, platform governance and franchise operations, ensuring websites, marketing platforms, digital assets and reporting environments work together smoothly.

You will manage onboarding, configurations and integrations, deploy campaign components, maintain dashboards, and partner with agencies and