Franchise Marketing Specialist

ZINGAS Blinds Shutters Shades; Oregon; Hybrid; USD 58,000 - 72,000; Full time

Benefits offered by this job

401(k)

PTO

Employee discounts

Opportunity for advancement

Job summary

Zinga's is seeking a Franchise Marketing Manager to lead local launch campaigns and ongoing marketing for new territories. You will drive the grand‑opening playbook, establish each territory's digital presence, and coach owners on local tactics to turn awareness into booked appointments.

This remote role targets about two franchise openings per month and requires hands-on experience with GoHighLevel/HubSpot and major ad platforms. Join a growing franchise system shaping scalable templates.

Qualifications

• 2 to 4 years in local, field, or franchise marketing, ideally in home services or multi-location brands.
• Hands-on experience with Google Business Profile, Google and Meta ads, and review platforms.
• Ability to read lead-funnel data and turn it into actionable recommendations.

Responsibilities

• Launch marketing (pre-opening through first 90 days).
• Coach owners on local marketing and review velocity.
• Maintain brand assets and implement campaign tracking across territories.

Skills

Franchise marketing

Local marketing

Project management

Coaching owners

Tools

Google Business Profile

Google Ads

Meta Ads

GoHighLevel

HubSpot

Job description

Benefits

• 401(k)Bonus based on performanceCompetitive salaryEmployee discountsOpportunity for advancementPaid time offAbout Zinga's

Zinga's is a home services brand that designs and installs window treatments and outdoor living products, from shades and shutters to pergolas and patio covers. After years of proving the model in our own corporate locations in Indianapolis and Florida, we are now franchising, and every new territory needs a marketing engine that fills the calendar with in‑home design consultations from week one.

The role

You’ll be the marketing lead for every new franchise launch and the go-to marketing resource for owners after they open. You’ll run our grand-opening marketing playbook, stand up each territory’s local digital presence, and coach owners on the local tactics that turn awareness into booked appointments. Working with the NSO team, you’ll make sure every launch marketing task is completed on time, including the work our agency partners own. We’re tracking toward about two new franchisees a month, so building scalable templates matters as much as executing them.

What you’ll do

Launch marketing (pre-opening through first 90 days)

• Track the marketing side of each launch with the NSO team so Google Business Profile, local website page, review generation, and directory listings are live before opening day, whoever owns each task.
• Work with the owner and agency partners to confirm each territory’s grand‑opening plan is set: paid search and social, direct mail, home shows, and community events.
• Track marketing readiness for every upcoming opening so the NSO team and leadership always know what’s done.

Ongoing franchisee support

• Coach owners on local marketing: lead response speed, review velocity, neighborhood canvassing, builder and designer referral partners.
• Review and approve local marketing materials for brand compliance.
• Report lead volume, cost per lead, appointment rate, and close rate by territory, and recommend adjustments.

Marketing operations

• Follow up on agency‑owned launch deliverables and standing reviews until each is complete.
• Maintain the brand asset library, campaign templates, and the franchise marketing playbook.
• Configure campaign tracking and lead routing in GoHighLevel with the ops and tech team.

What you bring

• 2 to 4 years in local, field, or franchise marketing, ideally in home services or a multi‑location brand.
• Hands‑on experience with Google Business Profile, Google and Meta ads, and review platforms.
• Comfort reading lead‑funnel data and turning it into clear recommendations.
• Strong project management; you can run several launches on different timelines.
• Confidence coaching business owners and influencing without authority.
• Experience with GoHighLevel, HubSpot, or a similar CRM is a plus.
• Design skills (Canva or Adobe) are a plus.

How we’ll measure success

• 100% of pre‑opening marketing checklists complete before opening day.
• 30+ Google reviews per territory within 90 days of opening.
• Owner satisfaction with marketing support of 9+ out of 10.

Why Zinga's

• Shape the marketing playbook for a franchise system in its first growth year.
• Clear path to Franchise Marketing Manager as unit count grows.

Benefits

• 401(k), PTO.

Compensation

$58,000 to $72,000 base + performance bonus up to 15%, plus benefits.

This is a remote position.