Marketing Manager, Franchise Development

JazzHR; Cincinnati (OH); On-site; USD 50,000 - 70,000; Full time

Job summary

Caring Transitions in Cincinnati, Ohio, is seeking a Marketing Manager, Franchise Development to attract, engage, and nurture prospective franchise candidates. You’ll develop recruitment collateral and run multi-channel campaigns to drive growth.

Work with a collaborative team to optimize performance using data-driven insights, and report to the VP of Marketing. This is an in-office, full-time role offering a salary range of $50,000–$70,000 annually.

Qualifications

• 3+ years of professional marketing experience developing and executing multi-channel campaigns.
• Experience managing full-cycle marketing campaigns including planning, execution, optimization, testing, and performance reporting.
• Proficient using Google Analytics, Looker Studio, and HubSpot to create, manage, and measure campaign performance; SEO experience is a plus.
• Knowledge of email marketing, including drip campaigns, audience segmentation, and automated workflows.
• Prior experience managing paid search and digital advertising campaigns.
• Analytical and data-informed, you translate performance insights into actionable recommendations.
• Excellent project management and organizational skills in a fast-paced environment.
• Clear communicator and collaborative partner who enjoys working across teams to achieve shared goals.
• Resourceful, adaptable, and self-directed, you're comfortable taking initiative and solving problems.

Responsibilities

• Create and execute marketing programs to attract, engage, and nurture franchise candidates.
• Develop content and recruitment collateral, including landing pages, email campaigns, presentations, social media content, and other marketing materials.
• Plan and support franchise recruitment initiatives, including webinars, discovery events, franchise expos, and virtual information sessions.
• Manage and optimize marketing automation workflows, owning segmentation and nurturing strategies.
• Analyze campaign performance, lead quality, and conversion metrics to identify opportunities for optimization.
• Partner with Franchise Development, agency partners, and internal stakeholders to align marketing efforts with growth goals.
• Test messaging, creative, audiences, and campaign strategies to uncover opportunities for engagement and lead generation.

Skills

Multi-channel marketing

Franchise marketing

Campaign management

Data analysis

Communication

Project management

Collaboration

Problem solving

Tools

Google Analytics

Looker Studio

HubSpot

Email marketing platforms

Job description

About Caring Transitions

Caring Transitions is the nation’s largest and most trusted organization specializing in downsizing, relocation, estate sales, decluttering, home cleanouts,CTBidsonline auctions and other services.Our comprehensive menu of services supports older adults and their families through late life transitions.Serving over 450 locations across the US. Our e-commerce brand,CTBids, hasnearly 1Mbidders and millions of unique and everyday treasures sold through online estate sale auctions.

Recentlyacquiredby the same entrepreneurs who transformed Backstage from a legacy print publication into a profitable digital marketplace, Caring Transitions is embarking on an exciting new chapter.We’reinvesting in every aspect of the business: modernizing our technology, improving the infrastructure, and building a flat culture wheregood ideaswin, initiative is rewarded, and talented people can make a real impact.

TheRole:

Caring Transitions is seeking aMarketing Manager, Franchise Developmentto generate qualified franchise leads and support the growth of our franchise business.You’llbe joining our Marketing team in Cincinnati, Ohio, which consists of a Growth Marketing Manager, Digital Marketing Manager, Senior Marketing Manager, and VP of Marketing.We’rea creative, hands-on, and pragmatic team that values initiative, personal accountability, and adaptability. We enjoy working together to build marketing programs that help our brand and franchise owners achieve revenue and growth goals.

As our Marketing Manager, Franchise Development, your primary focus will be to create and execute marketing programs that attract, engage, and nurture prospective franchise candidates.You’llbe develop content and recruitment collateral, manage multi-channel and digital advertising campaigns, test messaging and creative, and analyze campaign performance tooptimizeresults. In this role,you’llwork closely with Franchise Development, agency partners, and internal stakeholders to support recruiting initiatives, improve lead quality, and continuously enhance marketing effectiveness through testing and analysis.

The Marketing Manager, Franchise Development will report to theVice President of Marketing.

The salary range for this position is$50,000-$70,000 annually.This is a full-time, in-office position based in Cincinnati, Ohio.

HowYou’llMake an Impact:

• Develop and execute multi-channel marketing campaignsacross Google, Meta, LinkedIn, and relevant franchise portals and brokernetworks

• Create and refine franchise recruitment content and collateral, including landing pages, email campaigns, presentations, social media content, and other marketing materials

• Plan and support franchise recruitment initiatives, including webinars, discovery events, franchise expos, and virtual information sessions

• Manage and optimize marketing automation workflows, owning segmentation and nurturing strategies

• Analyze campaign performance, lead quality, and conversion metrics to identify opportunities for optimization and improve marketing effectiveness

• Partner with Franchise Development, agency partners, and internal stakeholders to align marketing efforts with franchise growth goals

• Test messaging, creative, audiences, and campaign strategies to uncover new opportunities for improving engagement and lead generation

Who You Are:

• You have 3+ years of professional marketing experience developing and executing multi-channel marketing campaigns; franchise ...

• You've managed full-cycle marketing campaigns, including planning, execution, optimization, testing, and performance reporting

• Proficient using Google Analytics, Looker Studio (or analogous), and Hubspot to create, manage, and measure campaign performance; SEO experience a plus

• Knowledgeable about email marketing, including creating drip campaigns, audience segmentation, and setting up automated workflows

• Prior experience managing paid search and digital advertising campaign

• Analytical and data-informed, you translate performance insights including cost per lead, cost per sale, conversion rates, and lead volume into actionable recommendations

• Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment

• Clear communicator and collaborative partner who enjoys working across teams to achieve shared goals.

• Resourceful, adaptable, and self-directed, you’re comfortable taking initiative, solving problems, and finding creative ways to improve results

Why Caring Transitions:

• Work directly with pragmatic and collaborative executivesfrom Backstage.com, BCG, Cast & Crew, etc.who value innovation and initiative

• Access tocutting-edgetools and platformsacross every department

• Thrive in a flat structurewhere your voice is heard and respected

• Grow inany direction you choose— operations, product, development, or marketing. Dream big!

• Maintain a fair work-life balance. We cherish time with our families (fur babies included!) and encourage you to do the same