Franchise Development Manager - Bilingual, Spanish and English

Socket.dev; Irving (TX); Hybrid; USD 70,000 - 120,000; Full time

Job summary

The Franchise Development Manager at Hana Brands is responsible for identifying, attracting, and engaging potential franchisees to join our expanding network. This role develops recruitment strategies, conducts market research, and builds relationships with prospective franchisees across our brand.

The position requires professional working proficiency in Spanish and English, spoken and written. The role conducts discovery calls, screenings, and expos, and prepares investment information in both

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or related field; or equivalent experience.
• Proven ability to develop and execute recruitment strategies.
• Fluent in CRM software and digital marketing tools.
• Professional working proficiency in both Spanish and English.

Responsibilities

• Develop and implement recruitment strategies to attract franchise candidates via multiple channels.
• Conduct screenings and interviews to assess qualifications and financial suitability.
• Maintain a robust candidate pipeline using CRM and engagement tools.
• Organize franchise expos, seminars, and webinars to promote the brand.
• Prepare and present investment information in Spanish and English.
• Collaborate with Marketing and Legal to ensure compliant materials.

Skills

Bilingual Spanish/English

Relationship Building

Sales & Negotiation

Strategic Thinking

Marketing & Brand Advocacy

Project Management

Education

Bachelor's degree in Business, Marketing, Sales, or related field

Tools

CRM software

Digital marketing tools

Job description

Description

The Franchise Development Manager is responsible for identifying, attracting, and engaging potential franchisees to join our expanding franchise network. This pivotal role involves developing recruitment strategies, conducting market research, and building relationships with prospective franchisees. The position will play a key role in achieving company growth objectives by ensuring a flow of qualified franchise candidates aligned with our brand values.

This position requires professional working proficiency in Spanish and English, spoken and written. A significant share of our prospective Franchisee pipeline is Spanish-speaking. The Franchise Development Manager conducts discovery calls, screening interviews, expos, and seminars directly with those candidates, and prepares, reviews, and explains recruitment materials, correspondence, and investment information in both languages. The role cannot be performed effectively in one language alone, which is why bilingual proficiency is a requirement of this position rather than a preference.

Key Competencies

Strategic Thinking & Business Acumen, Relationship Building & Communication, Bilingual Communication (Spanish and English), Sales & Negotiation Skills, Legal & Regulatory Knowledge, Project Management & Organizational Skills, Marketing & Brand Advocacy, Analytical & Financial Skills, Franchising Experience Preferred

Duties & Responsibilities

• Develop and implement effective recruitment strategies to attract high-caliber franchise candidates, utilizing various channels such as digital marketing, industry events, and networking.
• Conduct initial screenings and interviews to assess the qualifications, financial capability, and suitability of potential franchisees.
• Maintain a robust pipeline by leveraging technology to track interactions and follow-up activities.
• Provide detailed information to prospects about the franchising process, investment requirements, and support systems.
• Foster strong relationships with potential franchisees throughout the recruitment process, ensuring a positive candidate experience.
• Organize and participate in franchise expos, seminars, and webinars to promote the brand and engage with potential candidates.
• Collaborate with the marketing team to create compelling recruitment materials and advertisements that highlight the benefits of joining our franchise network.
• Work closely with Franchise leadership to refine recruitment criteria and processes based on market trends and the evolving needs of the franchise system.
• Prepare and present reports on recruitment activities, outcomes, and insights to Franchise leadership and other stakeholders.
• Ensure compliance with all legal and regulatory requirements related to franchising and recruitment.
• Conduct discovery calls, screening interviews, and follow-up conversations with Spanish-speaking prospective Franchisees in Spanish.
• Prepare, review, and explain recruitment materials, correspondence, and investment information in Spanish as well as English, partnering with Marketing on materials and with Legal on anything carrying disclosure content so that translated material is reviewed before use.
• Represent the brand at Spanish-language expos, seminars, and webinars, and build relationships within Spanish-speaking business and franchise networks.

This job description outlines the general duties and responsibilities for the position. Other duties may be assigned as needed.

Requirements

• Bachelor's degree in Business, Marketing, Sales, or a related field and/or a minimum of four years of experience in sales, recruitment, or business development, preferably within a franchising or multi-unit retail environment.
• Demonstrated ability to develop and execute successful recruitment strategies.
• Proficiency in CRM software and digital marketing tools.
• Self-motivated with a proven track record of achieving or exceeding goals.
• Knowledge of franchise law and regulations is a plus.
• Professional working proficiency in both Spanish and English, spoken and written. This is a requirement of the position: the role conducts candidate conversations and prepares recruitment and investment materials in both languages.

Physical Requirements:

• Ability to perform work in a hybrid office and remote environment, including prolonged periods seated at a desk and working on a computer
• Ability to operate standard office equipment and communicate effectively by phone, email, and video conference
• Ability to occasionally lift, carry, or move materials weighing up to 15 pounds, with or without reasonable accommodation
• Ability to travel as required to attend franchise expos, seminars, and candidate meetings, including overnight travel

Hana Brands is an Equal Opportunity Employer