Fractional Product Growth Consultant

Upwork; United States; On-site; USD 120,000 - 150,000; Full time

Job summary

Upwork is looking for a Fractional Product Growth Consultant to drive product-led growth strategy across the organization. This role requires deep expertise in growth management and a strong background in analyzing product funnels to enhance acquisition, conversion, and revenue. The ideal candidate will collaborate with cross-functional teams to implement high-impact growth experiments and leverage data-driven insights to influence product strategy. A commitment to fostering a diverse workforce is essential.

Qualifications

• Deep expertise in product-led growth with measurable impact.
• Experience in a two-sided marketplace with demand-side dynamics.
• Strong understanding of user behavior and conversion optimization.

Responsibilities

• Drive product-led growth strategy and improve acquisition.
• Analyze product funnel performance and implement optimizations.
• Collaborate with various teams to test and ship growth initiatives.

Skills

Product-led growth expertise

Growth product management

Experimentation

Data-driven decision making

Understanding of product funnels

Analytical skills with SQL

Tools

Product analytics tools

Job description

Fractional Product Growth Consultant

An experienced growth operator who can own strategy and execution end‑to‑end, identifying opportunities within the product funnel, designing and running experiments, and partnering cross‑functionally to ship improvements that drive meaningful business outcomes.

Work / Project Scope

• Own and drive product‑led growth strategy, improving acquisition, activation, conversion, and revenue performance.
• Provide a data‑driven, experiment‑oriented perspective on growth strategy grounded in marketplace dynamics.
• Identify, prioritize, and execute high‑impact growth opportunities within the product experience (e.g., onboarding, matching, pricing, user flows).
• Analyze product funnel performance end‑to‑end and implement optimizations to improve conversion rates and efficiency.
• Partner closely with Product, Engineering, Design, Marketing, and Analytics teams to rapidly test and ship growth initiatives.
• Develop and refine segmentation, targeting, and user journey strategies to improve demand quality and user engagement.

Must Haves (Required Skills)

• Deep expertise in product‑led growth, growth product management, or experimentation with a record of measurable impact.
• Experience working in or consulting for a two‑sided marketplace and understanding demand‑side dynamics.
• Strong understanding of product funnels, user behavior, and conversion optimization within digital products.
• Proven ability to build and scale experiment‑driven growth programs, not just run individual tests.
• Hands‑on analytical skills and experience with data‑driven decision making (e.g., SQL, product analytics tools, dashboards).
• Ability to operate independently as a hands‑on operator while collaborating effectively with cross‑functional partners.
• Experience owning growth for a product, business line, or funnel with clear impact on revenue or marketplace performance.
• Track record of influencing product and business strategy through data, insights, and cross‑functional leadership.
• Comfort working with and influencing senior stakeholders (Director/VP level) to drive alignment and decisions.

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Additionally, to the extent permitted under applicable law, a criminal background check may be required as a condition of engagement.