Upwork is looking for a Fractional Product Growth Consultant to drive product-led growth strategy across the organization. This role requires deep expertise in growth management and a strong background in analyzing product funnels to enhance acquisition, conversion, and revenue. The ideal candidate will collaborate with cross-functional teams to implement high-impact growth experiments and leverage data-driven insights to influence product strategy. A commitment to fostering a diverse workforce is essential.
Qualifications
Deep expertise in product-led growth with measurable impact.
Experience in a two-sided marketplace with demand-side dynamics.
Strong understanding of user behavior and conversion optimization.
Responsibilities
Drive product-led growth strategy and improve acquisition.
Analyze product funnel performance and implement optimizations.
Collaborate with various teams to test and ship growth initiatives.
Skills
Product-led growth expertise
Growth product management
Experimentation
Data-driven decision making
Understanding of product funnels
Analytical skills with SQL
Tools
Product analytics tools
Job description
Upwork is looking for a Fractional Product Growth Consultant to drive product-led growth strategy across the organization. This role requires deep expertise in growth management and a strong background in analyzing product funnels to enhance acquisition, conversion, and revenue. The ideal candidate will collaborate with cross-functional teams to implement high-impact growth experiments and leverage data-driven insights to influence product strategy. A commitment to fostering a diverse workforce is essential.