Fractional Marketing Lead — Cruise & Hospitality Growth

IMT Partners - Management de transition; Florida; Hybrid; USD 124,000 - 207,000; Part time

Job summary

IMT Partners - Management de transition seeks a senior freelance marketing lead to own positioning and the marketing agenda for a cruise-industry client. The role directs a flexible network of specialists (PR, product marketing, communications, content) as needed, in a lean, hands-on organization.

You’ll set direction, perform much of the work, and bring in experts where they add value. The position is mostly remote with occasional meetings in Miami and requires short-notice availability.

Qualifications

• 10+ years in marketing and communications.
• Experience in fractional, interim, or consulting roles.
• Background in cruise, travel, hospitality, or destination marketing.
• Available to start at short notice.

Responsibilities

• Turn milestones into positioning opportunities that build reputation and credibility in the industry.
• Define and showcase the passenger, destination, and hospitality dimensions of next-generation projects.
• Shape the experience narrative for each destination and develop partnerships across hospitality stakeholders.
• Lead as the company marketing lead, coordinating a hybrid ecosystem of freelancers and agencies.

Skills

Marketing leadership

B2B & B2C marketing

Fractional / interim / consulting

Brand strategy / repositioning

Launches & opening events

PR management

Executive thought leadership

Budget oversight

Hospitality / destination marketing

Short-notice availability

Job description

IMT Partners - Management de transition seeks a senior freelance marketing lead to own positioning and the marketing agenda for a cruise-industry client. The role directs a flexible network of specialists (PR, product marketing, communications, content) as needed, in a lean, hands-on organization.

You’ll set direction, perform much of the work, and bring in experts where they add value. The position is mostly remote with occasional meetings in Miami and requires short-notice availability.