Fractional CMO - Part-Time, On-Site NYC, Beauty Tech

The Fesco Group; New York (NY); Hybrid; USD 150,000 - 210,000; Part time

Job summary

An innovative personal care company in New York seeks a fractional Chief Marketing Officer to drive the launch of their product, The Epilaser. This role requires a seasoned marketer with extensive B2B and DTC experience within the beauty and personal care industries. Responsibilities include guiding brand presence, executing marketing strategies, and managing marketing budgets. Ideal candidates will have at least 10 years of experience and demonstrated leadership in consumer marketing.

Qualifications

• 10+ years of experience in B2B, DTC consumer marketing.
• 5+ years in a leadership role.
• Experience with consumer research and strategic communications planning.

Responsibilities

• Create a breakthrough brand presence for Epilady products.
• Conduct consumer and market research for audience insights.
• Manage the consumer marketing budget and track KPIs.

Skills

Branded B2B marketing

Digital marketing

Consumer research

Analytical skills

Social media management

Education

Bachelor’s degree in Marketing

Tools

Marketing technology platforms

Job description

An innovative personal care company in New York seeks a fractional Chief Marketing Officer to drive the launch of their product, The Epilaser. This role requires a seasoned marketer with extensive B2B and DTC experience within the beauty and personal care industries. Responsibilities include guiding brand presence, executing marketing strategies, and managing marketing budgets. Ideal candidates will have at least 10 years of experience and demonstrated leadership in consumer marketing.