Fractional CMO: Home-Services Growth

Hometown Builders Unlimited; Slinger (WI); Hybrid; USD 120,000 - 180,000; Part time

Job summary

Hometown Builders Unlimited is seeking a Fractional Chief Marketing Officer in Wisconsin to lead strategy, create demand, and drive measurable results. You will partner with leadership to set goals, allocate budgets, and build a scalable marketing engine.

You will own paid ads, content, website optimization, and analytics to generate qualified leads while staying aligned with the company’s long‑term direction. The role blends strategic leadership with hands‑on execution.

Qualifications

• Extensive experience marketing home-service businesses.
• Ability to lead cross-functional teams and drive results.
• Proven track record turning strategy into revenue.

Responsibilities

• Develop quarterly and annual marketing plans aligned with company goals.
• Manage marketing budget and performance reporting.
• Oversee paid advertising campaigns on Google and Meta.
• Lead website, SEO, landing pages, and conversion optimization.
• Direct social media, content, and creative direction across channels.
• Track analytics and translate data into actionable decisions.

Skills

Marketing strategy

Lead generation

Paid traffic

Analytics

Budget management

Team leadership

Vendor management

Content marketing

Tools

Google Ads

Meta Ads

SEO

CRM systems

Job description

Hometown Builders Unlimited is seeking a Fractional Chief Marketing Officer in Wisconsin to lead strategy, create demand, and drive measurable results. You will partner with leadership to set goals, allocate budgets, and build a scalable marketing engine.

You will own paid ads, content, website optimization, and analytics to generate qualified leads while staying aligned with the company’s long‑term direction. The role blends strategic leadership with hands‑on execution.